Job Title

CM2 supports Marketing and Customer Relationship Management (CRM) activities at General Motors of Canada. The GM team of CM2 is based at GMs Canadian headquarters in Oshawa. General Motors of Canada Company markets Chevrolet, Buick, GMC and Cadillac vehicles through Canadas largest dealer network, as well as OnStar services. Headquartered in Oshawa, Ontario, GM Canada employs more than 7,700 people across the country and is a recognized leader in advanced manufacturing, green operations, active safety, and autonomous and connected vehicle technology research and development. Overview of Position At GM Canada, you will find self-motivated people that dream big and go the extra distance to implement innovative solutions. And innovative solutions are most often rooted in good data analytics. The Marketing Data Analyst supporting the Accessories team will play a key role in driving revenue growth for General Motors. With a focus on putting the customer at the centre of everything we do, the role is responsible for developing business analytics & assisting the Accessories team to execute strategies to grow sales and revenue. This includes tracking, forecasting, reporting on, analyzing and predicting Canadian Marketing and Sales performance and Key Performance Indicators (KPIs). In addition, supporting the field team in uncovering opportunities to support dealer growth strategies and developing reports for the field team. The role mandates a self-starter who can translate data analysis into simple business language. In addition, this individual must be able to work independently with minimal supervision, who is equally effective as a project leader within a team setting. The successful candidate must exhibit a high level of analytical and creative problem-solving abilities, including well-developed time management and prioritization skills. Key Activities Alongside Management team, identify opportunities to drive sales/revenue opportunities and recommendations Develop monthly reporting analytics & recommendations. Examples include reporting for: Month End Sales, Field/Dealer Sales, Promotions, Vehicle Accessories Opportunities, Category Sales, Inventory/Backorders, GM Energy portfolio, and PNUR (Purchases Per New Unit Retail) Support Accessories Program Managers with inventory management/orders for daily operations and promotional support Help answer field/dealer questions through dedicated Accessories Inbox Leverage AI to help with process improvements, automate reports Forecast & communicate monthly field objectives and daily progress tracking to objective Support annual accessory Business Plan strategies and tactical plan execution Conduct Ad hoc reports and analysis as required Provide business and analytical support to internal stakeholders, field staff and dealers Interface with U.S. partners and third party business systems providers regarding systems projects Skills and Experience Business Acumen: Ability to interpret/analyze and derive insights and contribute to the marketing team Strong proficiency with advanced Excel, SQL and PowerBI Proficiency in PowerPoint Highly developed oral and written communications skills High level of interpersonal skills to work effectively with others Additional core skills/capabilities You demonstrate: Strong self-motivation to drive for results Ability to get things done (High Capacity, High Quality Output, Quick Pace) Ability to deal with ambiguity Analytical/problem solving skills can simplify the complex Strong attention to detail Strong planning and organizing skills can work independently Strong communication skills oral, written, presentation skills Comfort around others including senior executives Ability to engage others effectively - especially those without a reporting relationship Intellectual Capacity ability to deal with detail and complexity; as well as simplify for others Ability to manage multiple tasks and time efficiently Self-directed approach; able to work with minimal supervision Strong communication and presentation skills Education Relevant undergraduate degree in Data Analytics / Business / Marketing Demonstrated marketing and sales analytical experience in past roles or projects. We thank all applicants, but will only contact those selected for interviews. #J-18808-Ljbffr