Job Title

Lead the digital marketing initiatives for Cardmember experiences with American Express in Canada. Drive adoption, manage platforms, and enhance user engagement through data-driven insights. The role of Digital Platforms Marketing Analyst requires superior project management skills in a hybrid work model. You will market the digital experience, oversee platform KPIs, and implement strategic recommendations to boost customer satisfaction. Your ability to analyze data and communicate effectively will be key in improving first-channel resolutions and enhancing priority digital journeys. Key Responsibilities: Drive the digital roadmap and launch new features Market our digital experience across multiple channels Oversee digital product management and KPIs Implement strategic recommendations for key improvements Analyze data to inform platform strategies Requirements: Proven project management skills for multiple initiatives Strong relationship-building and communication abilities Experience in running innovative marketing programs Exceptional analytical skills to interpret data trends University degree in Business or Marketing. Elevate customer engagement through innovative digital marketing strategies with American Express in Canada. #J-18808-Ljbffr