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At Warner Music Group, Were a Global Collective Of Music Makers And Music Lovers, Tech Innovators And Inspired Entrepreneurs, Game-changing Creatives And Passionate Team Members. Here, We Turn Dreams Into Stardom And Audiences Into Fans. We Are Guided By Three Core Values That Underpin Everything We Do Across All Our Diverse Businesses Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and were committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent. Job Title: Vice President, Marketing Reports To: Co-General Manager Department: Marketing & Digital Teams reporting into position: Marketing, Social and Audience Teams Location: Toronto, Ontario, Canada Job Type: Regular, Full Time Working Hours: 37.5 hours/week Pay range: $140,000 - $160,000 Vacancy: New Position A Little Bit About Our Team We are Warner Music Group, home to a broad roster of new stars and legendary artists through a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin, Warner Bros., Warner Classics, and Warner Music Nashville, as well as Warner/Chappell Music, one of the worlds leading music publishers, with a catalogue of more than one million copyrights worldwide. Your Role Reporting to the Co-General Manager, the Vice President of Marketing is responsible for the strategic vision and execution of marketing campaigns across the labels entire roster from breaking new talent to managing legacy superstars. You will lead a multidisciplinary team to build cultural moments around music releases, ensuring that every album, single, and tour is supported by forward and creativethinking marketing plans that maximize consumption, fan engagement, and revenue. The Vice President is responsible for leading the Marketing, Social, Audience and Creative teams and for owning the overall strategy for fan connection across all digital channels, including social platforms, newsletters, and other directtofan touchpoints. This includes driving highimpact social campaigns, developing creator and platform partnerships, and designing fanengagement strategies that deepen connection and fuel discovery. Success in this role requires a collaborative, forwardthinking digital leader with strong expertise in platform ecosystems, datainformed experimentation, and crossfunctional partnership. The ideal candidate brings a minimum of 10 years experience in marketing, digital and social roles within the music or media industries and excels at managing multiple highpriority projects while elevating digital capability across the organization. Here Youll Get To Oversee the development and execution of comprehensive marketing campaigns for all releases, including digital, social, retail, and media. Work directly with artists and managers to define their visual identity, voice, and brand positioning in a crowded marketplace. Lead and mentor a team of Marketing Managers and Digital strategists. Foster a highperformance culture that balances creativity with accountability. Manage marketing budgets, ensuring efficient fund allocation. Provide guidance to team on how to leverage streaming data, social sentiment, and sales metrics to optimize campaigns in realtime. Secure and oversee highlevel brand partnerships and experiential events. Oversee Warner Music Canadas owned social strategy and content amplification efforts. Guide and educate teams on discovery strategies that drive longterm engagement and sustained streaming growth. Lead fan segmentation frameworks and collaborate across the business to test and optimize strategies that grow super fans. Lead and coach Marketing Managers to deliver highimpact, resultsdriven campaigns for priority projects. Lead campaign postmortems to extract actionable insights across consumption, discovery, and audience development. Maintain strong relationships with digital and media partners across the industry to maximize partnership opportunities. Stay current on industry developments, partner initiatives, market trends, competitor activity, and evolving digital consumer behavior. Lead key label and artist planning meetings to stay aligned with company priorities and strategic drivers. Collaborate with the Data & Insights team to analyze social and consumption data, forecast growth, and shape strategy. About You A passion for music, enthusiasm, and a positive attitude makes this individual a natural leader and an inspiration to those around them in this collaborative team environment. Strong interpersonal skills and ability to effectively work in a fastpaced environment with both creative and businessoriented colleagues and partners. 10 years in music marketing or entertainment within a senior leadership role. Deep understanding of the modern streaming ecosystem, TikTok/shortform video trends, and the nuances of the global music market. Exceptional ability to pitch complex marketing strategies to highprofile artists and stakeholders who may have a purely creative focus. Ability to read and interpret data across various sources to help make informed decisions. Ability to easily collaborate with crossfunctional team members and colleagues, internally and externally. Versatile highly adaptable in a demanding, fastmoving, everevolving environment while being able to approach challenging situations in a mature calm manner. Ability to work independently with a high level of organization and discipline. Indepth knowledge of all social media platforms and analytics & streaming services. Strong organizational and project management skills with added attention to details and deadlines. Excellent writing, communication, and presentation skills. This position requires a minimum of four days per week in the office. Equal Employment Opportunity We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status, or any other protected grounds under applicable legislation. #J-18808-Ljbffr