Job Title

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: Starting Salary Opportunity: $96,000+ BONUS: Bonus at Target $24,000 VACANCY TYPE: This posting reflects a vacant position LOCATION: Toronto Office,5 days/week in office Founded over 175 years ago, Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coasttocoast, we are proud to serve Canada and the communities we call home. ROLE SUMMARY The Non Alcohol Activation Manager is responsible for developing and executing strategic marketing initiatives aimed at driving brand visibility, market share, and sales performance through effective engagement with trade partners and customers. Scoped across all Non Alcohol brands within the portfolio. JOB RESPONSIBILITIES Develop and implement trade marketing strategies and programs that align with brand objectives and sales goals (across all channels) Collaborate with sales and brand management teams to create integrated marketing plans for key accounts and trade channels Lead trade / Omni partnership with third party distributor (collaborate on programs, ensure brand alignment, account for key tracking, and strategic plan) Build strong relationships with distributors, retailers, and other trade partners to ensure effective execution of marketing programs Analyze market trends, consumer behaviour, and competitor activities to identify opportunities for growth Plan and execute promotional activities, POS materials, merchandising solutions, and trade show participation Monitor and evaluate the performance of trade marketing initiatives and adjust strategies as needed to achieve KPIs Manage large trade marketing budgets effectively and ensure ROI on marketing investments Provide regular reports and presentations to management on trade marketing activities, results, and recommendations for improvement Stay updated on industry trends and best practices in trade marketing Be a key architect of Labatts Non Alcohol and category growth strategy JOB QUALIFICATIONS Strong understanding of the beverage alcohol market dynamics and/or CPG, including distribution channels, regulatory considerations and key account management Excellent project management skills with the ability to manage multiple projects simultaneously Strategic thinker with a demonstrated ability to develop and execute effective marketing plans Analytical skills to interpret sales performance and market data to drive decisionmaking Strong interpersonal and communication skills to build relationship and collaborate effectively across teams Ability to thrive in a fastpaced, dynamic environment and adapt quickly to changes WHY LABATT As one of Canadas Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A FutureWithMore Cheers. We are always looking to serve up new ways to meet lifes moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. BENEFITS Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous companymatching contribution, and lowfee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive familyforming benefit, and generous financial support/topups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer andBeyondBeerproducts for employees! EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed tomaintaininga welcoming, safe, and inclusive environment for every person regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. #J-18808-Ljbffr