About Bamboo RoseBamboo Rose TotalPLM is the most comprehensive and innovative end-to-end platform for retail supply chain management that helps retailers get winning products to market fast, while enabling efficient collaboration to ensure positive business outcomes.About the RoleWe are seeking a Product Marketing Manager to join our marketing team and build foundational product marketing capabilities across Bamboo Rose.This is a high-impact, builder roleyou will serve as the primary driver of product marketing, acting as the critical bridge between Product, Marketing, and Sales. You will translate product innovation into clear, compelling market messaging and equip our go-to-market teams with the tools they need to win.This role reports directly to the Head of Marketing and will be instrumental in advancing product marketing at Bamboo Rose, helping to refine messaging, enablement, and go-to-market execution.What Youll Do:Market Story & PositioningDevelop and maintain a clear, differentiated market narrative for the TotalPLM platformDefine product positioning, messaging, and value propositionsEnsure consistency of messaging across Product, Marketing, and SalesSales & Marketing EnablementBuild core enablement assets including sales decks, datasheets, use cases, and product contentSupport go-to-market readiness and product launchesDrive internal alignment on product capabilities and valueDevelop customer-facing product marketing content to communicate new features and drive adoptionGo-to-Market SupportSupport go-to-market initiatives including webinars and industry events by developing messaging, presentations, and sales enablement assetsPartner with Sales and Marketing to ensure consistent product narratives in customer-facing settingsCapture insights from campaigns and customer interactions to inform messaging and positioningCompetitive IntelligenceMonitor competitors, market trends, and category shiftsCreate battlecards and competitive positioning frameworksDeliver win/loss insights to inform strategyAnalyst Relations & Thought LeadershipSupport analyst briefings and engagementContribute to thought leadership and market-facing contentCross-Functional LeadershipPartner closely with Product, Sales, and Marketing teamsTranslate product innovation into customer-relevant narrativesSupport broader GTM initiatives and strategic campaignsWhat You Bring3+ years of experience in Product Marketing or a related go-to-market roleStrong product + domain fluency with retail tech or adjacent industry preferredProven ability to translate complex products into clear messagingHighly motivated self-starter with an energetic, proactive approach and a builder mindset, able to take ownership and drive execution from idea to impactStrong cross-functional collaboration skills across Product, Sales, and MarketingExcellent communication, storytelling, and content development skillsExperience supporting webinars, events, or event-driven campaigns is a plusFamiliarity with AI tools for content creation, research, or competitive analysisAnalytical mindset with ability to synthesize market and competitive insightsWhy Youll Love It HereOwn meaningful outcomes and see the direct impact of your work on growth and go-to-market successHigh visibility across leadership, Product, Sales, and MarketingSmall, collaborative team where your ideas turn into action quicklyProduct-led growth environmentGrow your career
Job Title
Product Marketing Manager