Job Title

Elevate marketing strategies as a Database Marketing Analyst at The Globe and Mail. This hybrid role in Toronto requires strong SQL skills and a background in data-driven marketing campaign development. You will work alongside the Manager of Database Marketing to build effective audience segments, utilizing diverse datasets to generate actionable insights. This position focuses on enriching subscriber experiences through targeted and personalized multi-channel initiatives that drive engagement and revenue. Key Responsibilities: Translate marketing needs into executable database campaigns Maintain accurate audience segments for optimal targeting Design detailed customer journeys for engagement and revenue Conduct A/B testing and performance analysis across channels Ensure compliance and quality assurance in all marketing outputs Requirements: Bachelor''s degree in Computer Science, Marketing, or Data Analytics 3-5 years of experience in database marketing analytics Advanced SQL and CRM platform experience Strong skills in data reporting and visualization Familiarity with HTML for email development Drive revenue and subscriber engagement through your analytical mindset and data-driven approach at The Globe and Mail. #J-18808-Ljbffr