Job Title

On behalf of our client, a leading national retailer dedicated to revolutionizing customer engagement through digital innovation, we are seeking a Senior Product Manager Digital Marketing. As the Senior Product Manager Digital Marketing, you will lead the vision, strategy, and execution for the technology ecosystem powering comprehensive digital marketing programs across Search, Social, Programmatic, Affiliate, and Digital Flyer channels. You will partner closely with Marketing and Technology teams to build scalable, innovative platforms that align with global product direction while delivering maximal business marketing benefit. In this role, you will be instrumental in identifying market opportunities and turning customer insights into actionable priorities. You will manage a sophisticated digital marketing ecosystem that connects customers and communities through authentic, data-driven, and meaningful engagement. ResponsibilitiesVision and Strategy: Define the long-term vision and strategy for digital marketing products across Search (Google SEM), Social platforms, Programmatic (Google Display, YouTube, OLV), Affiliate networks, and Digital Flyer. Roadmap Management: Own and manage product roadmaps and feature backlogs, including stack-ranking initiatives across all channels to ensure maximal value delivery. Requirements and Analysis: Gather and document requirements while analyzing customer and product data to inform development cycles and priorities. KPI and Success Tracking: Set objectives and key performance indicators (KPIs), tracking adoption rates and ROI across all digital marketing initiatives. Cross-Functional Collaboration: Partner with engineering, marketing, privacy, and legal teams to deliver integrated solutions and drive innovation. Innovation Leadership: Manage the adoption and integration of new and emerging AI technologies into the marketing ecosystem. Stakeholder Engagement: Act as a primary point of contact for digital marketing technology, conveying complex topics across technical and business audiences. RequirementsExperience: At least 5 years of product management experience, preferably in digital marketing, including Search, Social commerce, Programmatic advertising, or Affiliate marketing. Education: Bachelors degree required; MBA or advanced degree is preferred.Technical Proficiency: Strong understanding of digital marketing ecosystems and proficiency in Agile methodologies, including backlog management and iterative development. Analytical Skills: Strong problem-solving abilities with a comfort for data-driven decision-making and performance metrics. Leadership and Communication: Exceptional communication skills with a proven track record of launching platform products from concept to market in a large matrixed organization. Collaboration: Demonstrated ability to thrive in fast-paced environments while collaborating across diverse internal and external teams. Ready to drive the future of digital storytelling and marketing technology? If you are a strategic thinker with a passion for building scalable digital platforms, we encourage you to submit your resume and cover letter today! Note: This posting is for existing and upcoming vacancies.Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.