About SimplyPHP:We are a collaborative, growing, and passionate team that works together to take on a wide range of new projects in the complex world of web development. At SimplyPHP, we strongly emphasize the importance of the happiness of both employees and clients. Our main goal is to maintain a healthy, happy, and productive work environment for everyone.Day to day responsibilities:Own and optimize digital marketing initiatives across paid platforms such as Google Ads, LinkedIn Ads, and other relevant channels, including hands-on management of Google AdWords campaignsDevelop and execute acquisition strategies across paid, organic, outbound, and partnership channels with a strong focus on lead generationPlan and deliver end-to-end marketing campaigns: from ideation and positioning to execution, testing, and optimizationBuild and support content initiatives, including SEO-driven content and social media strategies, aligned with SimplyPHPs brand and growth goalsCollaborate with creative and technical teams to develop high-performing ads, landing pages, and marketing assets, as well as contribute to decisions around website structure and contentResearch industry trends, including opportunities related to AI and emerging technologies, and recommend data-driven improvements to overall marketing strategyAnalyze campaign performance, generate reports, and present insights to guide business and marketing decisionsSupport occasional outbound efforts, including semi-cold outreach, follow-ups, and inside sales activities to help move leads through the funnelCollaborate closely with sales and leadership to support sales operations and ensure alignment between marketing efforts and revenue goalsOccasionally support partnerships and industry events alongside leadership (e.g., conferences, networking events), as part of broader growth initiativesOur ideal candidate will have:6+ years of experience in digital marketing5+ years of hands-on experience with paid ad platforms (Google, LinkedIn, Instagram, YouTube)Strong understanding of lead generation strategies across multiple channelsVery strong, fluent communication skills in English, both written and verbalComfort with outbound outreach, including semi-cold calls and follow-upsStrong analytical mindset with the ability to interpret data and translate insights into actionExcellent relationship-building and customer service skillsSelf-motivated, organized, and comfortable working independently in a remote environmentFamiliarity with the web development or technology services industry is an assetInterest or experience in AI-driven marketing strategies is a strong plusLocated in and legally eligible to work in CanadaWhat we offer!!The opportunity to take ownership of marketing and growth initiatives and help shape the roleFully remote workComprehensive benefits including health, dental, vision, and moreAn exceptional team that offers and encourages consistent support and collaboration
Job Title
Growth Marketing Lead