Job Title

Summary Were hiring a Measurement Analyst, Commerce & Retail Media to lead the measurement, reporting, and performance analysis of Wonderbrands digital media and retail media investments. As retail media and commerce marketing continue to grow, organizations must move beyond basic reporting and develop a rigorous measurement discipline that connects media investment to measurable business outcomes such as sales growth, incrementality, and return on advertising spend. This role will bring together performance data from multiple sources including retail media platforms, digital media channels, and internal business data to develop a clear view of how media is driving growth across Wonderbrands portfolio. Reporting to the Media & Digital Lead, the Measurement Analyst will be responsible for developing dashboards, reporting frameworks, and analytical insights that support smarter decisionmaking across media, digital shelf, and shopper marketing initiatives. The ideal candidate is analytical, detailoriented, and comfortable working with complex datasets, with the ability to translate performance data into clear insights that help drive marketing and business decisions. Location: 1425 The Queensway, Etobicoke, Ontario Primary Responsibilities Media & Retail Media Performance Measurement Lead the measurement and performance analysis of Wonderbrands digital and retail media investments. Consolidate performance data across multiple media platforms including retail media networks, search platforms, and digital channels. Develop standardized KPIs to evaluate campaign performance across channels. Track key performance metrics including ROAS, cost-perclick, conversion rates, share of search, and sales impact. Evaluate campaign performance across different retailers and platforms to identify optimization opportunities. Support the evaluation of retail media investments against defined business objectives. Reporting & Dashboard Development Build and maintain reporting frameworks that provide clear visibility into media performance across the organization. Develop dashboards that bring together media performance data across retail media platforms and digital channels. Create regular performance reports including weekly, monthly, and campaignlevel summaries. Ensure reporting frameworks are consistent, reliable, and easy for internal stakeholders to interpret. Support the development of automated reporting where possible to improve efficiency and accuracy. Insights & Performance Analysis Translate campaign data into insights that help optimize marketing investments and drive business growth. Identify trends and patterns in campaign performance. Provide recommendations to improve media efficiency and ROI. Conduct deeper analysis on campaign performance to identify drivers of success or underperformance. Support testandlearn initiatives to evaluate new media tactics and optimization strategies. Incrementality & Business Impact Measurement Support the development of a measurement framework that connects media investment to incremental business outcomes. Work with internal teams to assess the incremental impact of retail media investments. Support analysis of sales performance linked to media campaigns. Evaluate the effectiveness of promotional and media support across retailers in collaboration with Sales. Help develop frameworks to measure how media investments influence category growth and brand share. Required Experience 35+ years of experience in marketing analytics, digital media analytics, or performance measurement. Strong analytical and quantitative skills with the ability to work with large datasets. Experience analyzing digital marketing or ecommerce performance data. Strong proficiency in Microsoft Excel, Power BI, and similar data visualization tools. Experience building reports, dashboards, and performance frameworks. Ability to translate data insights into clear business recommendations. Strong communication skills with the ability to present insights to nontechnical stakeholders and senior leadership teams across various functions. Preferred Experience Experience working in CPG, retail, ecommerce, or digital marketing environments. Familiarity with retail media and performance marketing measurement frameworks. Experience working with data visualization tools such as Tableau or Power BI. Understanding of digital marketing metrics including ROAS, attribution models, and conversion tracking. Experience integrating data from multiple marketing platforms into unified reporting. FGF Group Competencies Adaptive Intelligence Flexibility, agility, and adaptability: thrive in dynamic environments by embracing continuous change and quickly adjusting to new priorities. Use setbacks as opportunities for growth, applying a relentless focus on improving outcomes. Approach challenges with a proactive, solutionsdriven mindset and openness to feedback. Make strategic decisions by evaluating options and creating contingency plans (calculated risktaking). Collaborative Intelligence Engage with team members and colleagues, building relationships and fostering an inclusive, innovative environment. Prioritize team first and collaboration to unlock collective strengths and achieve results through synergy and mutual trust. Entrepreneurial Intelligence Drive innovation and optimize processes to enhance quality and productivity. Focus on customer and product needs proactively with accountability and solutionoriented mindset. Achieve results with a strategic and handson approach, learning from mistakes and building trust. Leadership Competencies Inspire & Energize Team Members Continually inspire and develop team members while promoting crossfunctional collaboration. Support shared knowledge and experience through authentic conversations and development planning. Communicate clear expectations. Use insight and knowledge to influence others. Understand and acknowledge differences, adapting style to unleash potential. Demonstrate patience and empathy while listening. Create Winning Relationships Inspire enthusiasm and commitment by communicating a clear path to success. Empower others by delegating and providing support and opportunities for growth. Identify, raise, and resolve conflict. Build trust and model the coach approach. Entrepreneurial Leadership Encourage informed risktaking and support learning from outcomes. Create an environment where the team enjoys working hard while having fun. Provide feedback to reinforce results. Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time. In compliance with Ontarios Bill 190, we confirm that this posting represents a current existing vacancy within our organization. We affirm that our hiring process, including candidate screening, evaluation, and selection, does not involve the use of Artificial Intelligence (AI) or automated decisionmaking tools. All assessments and decisions are conducted by qualified human professionals to ensure fairness, transparency, and compliance with Bill 149. #INDOPBR #J-18808-Ljbffr