Job Title

NPC DataGuard is revolutionizing how computers are secured and sold to small and medium business professionals. NPC's industry-first solution alleviates data loss, breaches, and business interruptions with an expert managed solution featuring laptops, desktops, and hybrid tablets that are secured, managed, and monitored for our Clients for one low monthly fee.We have an immediate job opening for a Content Marketing Specialist based out of our Markham head office. This exciting role will be responsible for supporting content development and digital campaign execution. The role involves writing B2B marketing content, managing email campaigns using HubSpot, supporting advertising and SEM efforts, and assisting with video and digital content creation. The role also requires research to support campaign planning and staying current with marketing tools and tactics.What's differrent about this role?This role is about staying abreast of industry trends and ensures that all content created is unique, accurate, and current. This individual will also be responsible for maintaining positive relations with internal and external stakeholders, including the agencies we work with. You would love to learn more about cybersecurity in small and medium businesses. We would love to teach you.We are searching for a dynamic professional who brings enthusiasm, smarts, and high energy to the job. You have an affinity for technology and a passion for delighting prospects with an innovative new way of secure computing. You know that breaking new markets and changing the way things are done is a tough but rewarding job. You have remarkable attention to detail and love working with people. You know information security is a priority for everyone in business today. Every time NPC makes a sale you mark it as a win for cybersecurity, and a loss for cybercriminals. You are excited to be a key member of the team that makes that sale happen.You will be responsible for:Content Development and Campaign ExecutionWriting and editing marketing materials including blog posts, case studies, FAQs, email campaigns, landing pagesDeveloping messaging for digital ads, SEM campaigns, and video scriptsApplying SEO and AEW best practices to written contentMaintaining consistency in tone and brand alignment across all contentEmail MarketingBuilding, scheduling, and sending email campaigns using HubSpotSegmenting contact lists, setting up workflows, and tracking performance metricsSuggesting improvements based on email analytics and campaign resultsDigital Marketing and Social MediaParticipating in the execution of digital marketing plansCreating and managing content for social media platformsMaintaining and updating the digital marketing and social media content calendarMonitoring performance of social campaigns and coordinating with the team to align with broader marketing effortsResearch and Strategic PlanningConducting research to identify new vertical markets, audience segments, and content opportunitiesCollaborating with the sales team to create sales and market development strategies for SMB (Small and Medium Business) and SOHO (Small Office Home Office) segmentsMonitoring competitive activity, market trends, and economic factors, and report insights to the teamCreative Collaboration and Agency CoordinationContributing creative input and visual content ideas for campaigns and video production using the tools availableExplaining content and campaign concepts clearly to stakeholdersLiaising with external agencies as needed to support SEM campaignsWorking with internal teams to ensure timely delivery and alignment on all marketing initiativesTeam Integration and GrowthSharing updates with the team on marketing trends, tools, and best practicesIdentifying opportunities to improve marketing effectiveness, client satisfaction, and reachContributing to the growth and structure of the marketing function as a core team memberThis opportunity is for you if:You have excellent written and verbal communication skillsYou have experience writing for B2B marketing across multiple formatsYou are proficient in using HubSpot for email marketing, list management, and automationYou are familiar with digital marketing platforms including SEO, SEM, and paid mediaYou are familiar with tools used for ad management, content planning, and video coordinationYou have an aptitude for research, including tools, trends, competitive analysis, and industry topicsYou can manage multiple deliverables and meet deadlinesYou are detail oriented, highly organized and enjoy working in a team environmentYou are passionate about improving the everyday work experience of the small and medium business professionalYou can market an innovative, highly differentiated technology solutionYou can understand new technology concepts, and it is something you enjoyYou are self-motivated, results driven, and maintain outstanding composure in the face of challengeSkills, Talents, and Other Requirements:4 to 5 years of experience in a marketing or content-focused roleProficiency in Microsoft OfficeA post secondary degree is helpful, but not essential. Business experience equivalent is acceptedThe role offers a competitive salary of $60,000 - $70,000, commensurate with experienceGenerous vacation policyExcellent long-term career growth opportunities in a company that is expanding its marketing team and market presenceWe are an equal opportunity employer. We value diversity and inclusion and encourage anyone qualified to apply. If we can make the application and recruitment process easier through accommodation, please contact us at the number or email address below in advance or at any time during your application.Please forward your resume to:Human Resources, NPC DataGuard Keating Technologies Inc.25 Royal Crest Court, Suite 120Markham, OntarioL3R 9X4Email: : 905-305-6500We thank you for your interest but must advise that only those considered for an interview will be contacted. We respectfully request no agency solicitations please.Keating Technologies exclusively represents NPC DataGuard and is offering this position for employment with Keating Technologies for NPC DataGuard sales and marketing. NPC DataGuard is a division of Compugen Inc.Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries. All other trademarks cited herein are the property of their respective owners. #J-18808-Ljbffr