Job Title

Position Summary The Marketing/SL Coordinator supports the execution of marketing initiatives, community outreach, onsite events and specialty leasing programs. Goal is to drive traffic, increase sales and enhance the shopping centres presence in the community. This role is handson, highly organized and communityfacing, with a strong focus on coordination, administration and local execution. Key Responsibilities Special Events & Exhibits Coordinate the execution of mall events, exhibits and seasonal activations to increase foot traffic, under supervision of Marketing Support the implementation of shared marketing programs at the local level Liaise with vendors, tenants and internal teams to ensure smooth event execution Organize and arrange community events, organizing all correct documentation and event coordination with the shopping centre Support gift card program administration and promotion Budgeting ownership, performance tracking, and sponsorship integration Monitor local economic conditions, retail trends and competitive shopping centres Track new retail developments and other factors impacting centre performance Provide actionable insights with connection to decisionmaking and reporting to support marketing and leasing strategies Social Media & Digital Marketing Coordinate daytoday activity across social media channels, including posting local content and responding to inquiries Maintain and update website content, including: New store openings and closures Mall events and campaigns Support digital campaigns and local marketing initiatives Content planning, brand voice, and performance tracking PostEvent Analysis & Sponsorship Support Prepare sponsor fulfillment reports outlining exposure, value and benefits delivered with a strong emphasis on ROI Support relationshipbuilding to encourage repeat sponsorships and partnerships and manage sponsor lifecycle Retailer & Community Relations Build strong working relationships with retailers to support store promotions and initiatives aligned to increased sales performance Meet quarterly with tenants to understand their needs and identify partnership opportunities Proactively engage with community groups, business organizations and nonprofits to position the centre as a community leader Support public relations initiatives that generate positive local awareness Specialty Leasing Support Work closely with Specialty Leasing to identify sponsorship and revenue opportunities tied to paid events and activations including social media exposure, digital listings, and onsite signage Assist with administrative and marketing support for Specialty Leasing programs Help coordinate temporary tenants, popups and promotional kiosks as required Assist in sourcing and prospecting potential specialty tenants through local outreach, events, and community connections Support visual merchandising standards by ensuring specialty leasing carts and kiosks align with centre aesthetics and branding guidelines Act as a point of contact for specialty tenants for daytoday inquiries, issue resolution, and relationship management Assist with integrating specialty leasing into centre events, sponsorships, and seasonal activations to maximize exposure and revenue Administration & Reporting Provide administrative support including scheduling, documentation, reporting, and coordination Assist with tracking marketing initiatives, sponsorships and promotions Support budgeting, invoicing, and internal reporting as required Other Duties Perform other jobrelated duties and special projects as assigned Requirements Bachelors degree in Marketing, Communications, Public Relations, or a related field preferred (or equivalent experience) 1 years of relevant retail, marketing, or communityfocused experience Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) Comfort with social media platforms, content management systems, and basic digital tools Core Competencies Strong organizational and administrative skills Excellent written and verbal communication skills in a business environment Strong presentation abilities Effective influencing and negotiation skills Ability to manage multiple projects and deadlines Communityoriented, collaborative, and proactive Why Join Leyad At Leyad, we value collaboration, integrity, and growth. We offer a supportive work environment, opportunities for professional development, and the chance to be part of a growing company that takes pride in maintaining highquality properties across Canada. #J-18808-Ljbffr