Job Title

Who We AreAt CRAFT Beer Market, we believe in delivering an unforgettable dining experience rooted incommunity, innovation, and quality. With a commitment to local brews, sustainably sourced ingredients, and an atmosphere thats vibrant and approachable, weve redefined what a modern restaurant can be.We operate across major provinces and states, including British Columbia, Alberta, Ontario, and Texas.As we expand, so does our need for structure, leadership, and clear brand execution.The RoleWe are looking for aDigital Marketing & Web Managerto own and execute our full digital ecosystem, with a strong emphasis on website management, performance marketing, and revenue generation.This role is responsible for driving traffic, improving conversion, and directly impacting sales across all digital channels. You will be the primary owner of our websites and digital platforms, ensuring accuracy, speed, and performance at all times.This is a hands-on execution role for someone who moves quickly, is highly detail-oriented, and takes pride in delivering error-free work in a fast-paced environment. The Digital Marketing & Web Managerreports directly to the Senior Marketing Manager and offers an opportunity to contribute directly to the organizations growth and success while playing a critical role in supporting national campaigns, menu launches and new market expansionWho You AreHighly detail-oriented with a zero-error mindsetStrong Excel skills with the ability to manage and structure complex dataFast-moving executor who can handle multiple prioritiesData-driven and comfortable making decisions based on performance metricsStrong communicator who can work cross-functionally with operations, design, and leadershipWhat We OfferComprehensive health benefits Ongoing mentorship, coaching, and training we grow together Monthly hospitality budget + dining discounts across company locationsTeam perks and partner industry benefitsHigh-impact role with direct exposure to executive leadership and growth initiativesWhat Youll LeadDigital Performance & ReportingOwn and manage all marketing reporting, including PSP reports, campaign performance, and weekly insightsTranslate data into actionable recommendations across campaigns, platforms, and revenue driversBuild and maintain structured reporting systems using Excel (campaign performance, budgets, and operational tracking)Lead performance tracking across Google Analytics, conversion tracking, and attribution modelsConduct ongoing competitor analysis and identify opportunities to outperformLeverage AI tools to automate workflows, enhance campaign execution, improve reporting accuracy, and drive overall marketing efficiencyEmail Marketing & CRMBuild and execute email campaigns from strategy through deploymentOwn lifecycle marketing, including automations, segmentation, and audience managementOptimize email performance through testing, reporting, and continuous improvementPaid Media & Digital Advertising (Core Focus)Develop and execute paid media strategies across Google Ads and MetaOwn budget allocation, forecasting, and spend tracking across all campaignsBuild and launch campaigns for events, group bookings, and national promotionsWrite high-performing ad copy and support creative development when neededContinuously optimize campaigns based on performance data and ROIWebsite Ownership & SEO (Core Focus) For CRAFT & Central RestaurantsFull ownership of all company websites, including updates, builds, and ongoing maintenanceDevelop and launch landing pages tied to campaigns, events, and new store openingsManage all website content, including core menu updates, brand messaging, and promotionLead SEO strategy and execution to improve rankings, traffic, and local search visibilityOptimize user journey, conversion flow, and on-site experienceManage blog content, on-site banners, and promotional placementsPlatform & Revenue Channel ManagementManage and optimize third-party platforms, including Eventbrite, Google Business and moreWhat Youll Bring35 years of digital marketing experience (multi-location or hospitality experience is a strong asset)Advanced proficiency in Microsoft Excel (data organization, formulas, campaign tracking, and reporting)Proven experience managing paid media, SEO, and website platformStrong understanding of analytics tools (Google Analytics, ad platforms, reporting dashboards)Experience with CMS platforms (WordPress preferred) and marketing tools (email, automation, event platforms)Ability to manage multiple campaigns and deadlines simultaneouslyHigh attention to detail and a strong quality control mindsetWhere Youll WorkBased in our Downtown Calgary office, MondayFriday, 9:00 AM 5:00 PMOccasional evenings/weekends for launches, campaigns, or activationsOccasional travel across Canada and the U.S. as neededPlease submit a polished cover letter and resume addressed to Riaz Khan, Director of Brand and Marketing.We are an equal opportunity employer committed to creating and supporting a diverse and inclusive workforce free from all forms of discrimination. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please reach out! We celebrate our inclusive work environment and welcome members of all backgrounds, skills and perspectives. We thank all applicants for their interest in this position; only those selected will be contacted.