About Tophat HR:Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.About Our Client:Our client is a leading B2B technology company revolutionizing offline communication through an API-first platform for automated direct mail and address verification.Role Overview : Our client is looking for a Growth Marketing Lead to build and scale their marketing growth engine using AI-driven marketing systems, SEO/AEO/GEO, paid acquisition, automation, and viral growth strategiesThis position will own customer acquisition and marketing growth across organic, paid, and automated channels.This role requires a data-driven strategist and operator capable of designing scalable growth systems using AI, automation, and performance marketing.You will lead initiatives across:SEO / AEO / GEOPaid AdsAI-driven marketing workflowsViral marketing campaignsSocial media growthOutbound automationGrowth experimentationKey Responsibilities:Growth Strategy:Develop and execute Company's overall growth marketing strategyDrive scalable customer acquisition through organic, paid, and outbound channelsIdentify and prioritize high-impact growth opportunitiesSEO / AEO / GEO Strategy:Lead company's search visibility strategy across traditional search and AI search enginesImplement scalable SEO topical authority frameworksOptimize content for: -Google Search -AI answer engines (ChatGPT, Perplexity, Gemini) -LLM citation systemsDevelop content clusters, internal linking structures, and search growth strategiesPaid Acquisition:Strategize and execute paid acquisition campaigns across: -Google Ads -LinkedIn Ads -Meta Ads -Reddit Ads -YouTube AdsManage and optimize marketing budgetsContinuously improve: CPA/MQL/CPL/Pipeline contribution/ROASAI-Driven Marketing Execution:Utilize AI tools to scale marketing operations and productivityImplement AI workflows for:Content researchCompetitive analysisMarket researchAd creative generationCampaign optimizationBe highly proficient in modern AI tools such as: Claude/ChatGPT/Gemini/Nano BananaIdentify and adopt emerging AI tools to improve marketing efficiencyMarketing Automation & Workflow Systems:Design and implement automated marketing workflowsStreamline marketing execution using automation toolsBuild scalable systems for: -Campaign launches -Content production -Lead nurturing -Reporting and analyticsOutbound Marketing Automation:Design and implement automated outbound marketing systemsBuild outbound campaigns across: LinkedIn/ Email/ CRM automationOptimize outbound funnels for lead generation and pipeline growthViral Marketing & Campaigns:Conceptualize and launch high-impact viral marketing campaignsDevelop creative campaigns that drive brand awareness and organic reachIdentify opportunities for growth loops and viral distributionOrganic Social Growth:Develop strategies to grow company's organic social presenceExecute content strategies across platforms such as: LinkedIn/X (Twitter)/ YouTube/ Emerging platformsDrive audience growth, engagement, and brand visibilityGrowth Experimentation:Design and run growth experiments across marketing channelsTest messaging, landing pages, ad creative, and funnelsContinuously optimize performance through data-driven experimentationAnalytics & Performance Tracking:Track and analyze key marketing metrics including: -Traffic growth -Lead generation -Customer acquisition cost -Marketing pipeline contributionProvide regular reports and insights to leadershipRequired Qualifications5+ years of experience in growth marketing, performance marketing, or demand generationExperience in B2B SaaS marketingProven expertise in: SEO / organic growth/ Paid acquisition/ Marketing automationStrong understanding of AI-driven marketing tools and workflowsExperience building scalable marketing systemsStrong analytical and data-driven mindsetPreferred QualificationsExperience implementing AEO / GEO strategiesExperience building AI-powered marketing workflowsExperience scaling high-growth SaaS companiesFamiliarity with modern marketing tech stacksWe are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.
Job Title
Growth Marketing Lead