Job Title

About UsZenaTech is a global, Nasdaq-listed technology company focused on design and manufacturing AI-powered drones, providing Drone-as-a-Service (DaaS) and enterprise software offerings, and defense solutions. Through its subsidiaries and brands, including ZenaDrone, DaaS, and others, the company supports commercial and government customers with automation platforms for inspections and field operations, improving efficiency, reducing manual labor, and enabling faster, data-driven decisions. The company is growing its operating footprint across North America, Europe, UAE and Taiwan while commercializing and implementing its solutions.Position SummaryZenaTech is seeking a Media Specialist to build and scale our presence across high-impact, niche media channels for our product and business areasincluding podcasts, YouTube creators, and emerging digital platforms. Reporting to the VP of Corporate Development and working with the PR and Communications team, this role sits at the intersection of public relations, partnerships, marketing and thought leadership. This role will focus on identifying relevant audiences, securing speaking opportunities, and developing internal subject matter experts into effective external voices.You will own the end-to-end process: from sourcing and pitching media opportunities, to scheduling and preparing spokespeople, to tracking performance and continuously improving results. This role directly contributes to building brand authority, expanding reach into targeted audiences, and turning internal subject matter expertise into a scalable growth channel.Key Responsibilities:Media Sourcing & OutreachIdentify and prioritize relevant podcasts, YouTube channels, newsletters, and other digital media aligned with product/business area and target audiencesBuild and maintain a pipeline of micro- and mid-tier media opportunitiesDevelop tailored outreach strategies and pitch angles for each channelBuild long-term relationships with hosts, producers, and creatorsBooking & PlacementSecure speaking opportunities for internal subject matter experts across targeted mediaMatch the right spokesperson to the right opportunity based on expertise and audience fitCoordinate scheduling, logistics, and pre-show requirements & briefingsEnsure consistent representation and company messaging across all appearancesSpokesperson Program ManagementBuild and manage a roster of internal spokespeople (e.g., Business Development, Product Specialists, and subject matter leaders)Maintain speaker profiles, topic areas, and availabilityHelp develop and deliver company training on media best practices, public company disclosure rules, storytelling, and on-air performanceEnsure alignment with company key messaging, positioning, and brand voiceContinuously coach and improve speaker effectiveness over timeMessaging & Content AlignmentHelp to translate company strategy, product positioning, and key narratives into clear talking pointsPrepare briefing materials for each appearance (audience, host, key messages, risks, goals)Ensure consistency across all external communicationsCollaborate with public relations, product, and leadership teams to refine messagingPerformance Tracking & OptimizationDefine and track KPIs (e.g., bookings, audience reach, engagement, inbound leads, content reuse)Analyze performance of media placements and spokesperson effectivenessBuild reporting dashboards and provide regular insights to leadershipOptimize outreach, messaging, and channel mix based on resultsContent Amplification & RepurposingWork with marketing teams to repurpose appearances into clips, social content, and sales assetsMaximize the value of each media placement across channelsSupport distribution strategies to extend reach and ROIQualifications & Experience2 to 4 years in media relations, PR, partnerships, or marketing (B2B or tech preferred)Experience working with podcasts, influencers, or digital media ecosystemsStrong communication and relationship-building skillsAbility to manage multiple stakeholders and projects simultaneouslyComfortable coaching internal teams and presenting feedbackData-driven mindset with experience tracking and reporting performanceFamiliarity with CRM, outreach tools, and analytics platforms is a plus