Job Title

We are seeking a highly skilled and analytical Digital Analytics Implementation Specialist to join our client's team. In this role, you will be a key contributor to digital marketing and AI initiatives, focusing on the technical execution of analytics tagging and measurement strategies. You will be responsible for translating complex business requirements into technical specifications, ensuring that data collection is accurate, robust, and aligned with organizational goals. This position requires a blend of advanced technical expertise in JavaScript and web analytics, along with the communication skills necessary to manage stakeholder expectations effectively.This role will support ongoing Adobe and other tagging requests. You will join a collaborative team of approximately 30 members and will spend roughly 50% of your time interacting directly with stakeholders.This is a one-year contract offering a strong possibility of extension or conversion to full-time status. Our client is working in their office in downtown Toronto 4 days per week, allowing you to work from home 1 day per week.ResponsibilitiesTechnical Specification: Translate business requirements into technical specifications for custom digital analytics implementation, utilizing data layers, processing rules, SAINT classification, and report suite configurations.Stakeholder Collaboration: Partner with business stakeholders to define KPIs, tagging requirements, and overall measurement strategies for digital marketing and AI groups.Stack Management: Manage daily operations and implementation of the analytics stack, including tools such as Adobe Analytics, Google Analytics, Salesforce, Adobe Target, Medallia DXA, Rakuten, and Facebook.Documentation: Develop and maintain critical implementation documents, including Solution Design Reference (SDR) files, Data Layer specifications, and custom JavaScript.Execution & Coding: Ensure timely delivery and accuracy of technical coding (HTML, JavaScript, ActionScript) via Tag Management Systems such as Adobe Launch, Google Tag Manager, or Ensighten.Troubleshooting & Integration: Work closely with technology teams to provide guidance on data layer implementation, troubleshooting data feeds, and managing system integrations.Optimization: Stay current with product updates (Adobe, Meta, CoPilot), following best practices and proactively communicating required changes to the team.Consultative Support: Provide training and validation support to quality assurance and testing teams to ensure data integrity.Requirements5+ years of experience with JavaScript.2+ years of experience in web analytics implementation (Adobe Analytics preferred).Expertise in analytics tagging implementation, covering Google Analytics, marketing tagging, and Adobe Analytics.Proficiency with Jira and Confluence for project management and documentation.Strong Communication: Excellent written and verbal skills with the ability to manage stakeholder expectations.Education: A Degree or Diploma in Computer Science, Digital Data, or a relevant field.Adobe or Google Analytics Certifications.Previous experience within the Banking or Financial services domain.If you are a detail-oriented analytics expert looking to drive data-driven results for a dynamic team, we encourage you to apply today! Please submit your resume detailing your relevant technical experience.Please note that the rates posted are for T4 candidates, IC rates will vary.Note: This posting is for existing and upcoming vacancies.Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.