Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agencys social club, hosting events as wide reaching as Curling, Trivia Nights and more. Overview Its just social. Weve all heard it. Felt it. And fundamentally, weve disagreed with it. Social has quickly become one of the most complex yet rewarding spaces in all of marketing. And we dont think its slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, were looking for people who can put our clients in the spotlight, with agile, creatorlike content that feels like it was built for the soul of GenZ. As a Social Content Creator, youll sit at the heart of lowfi creation in the agency. Immersed among a team of social strategists, trend hackers, social analysts, and social producers, youll be the face behind, and sometimes in front of, our clients social channels. Youll own content creation from endtoend, including identifying trends, concepting social ideas, and executing, all like a content creator would. And youll help us redefine what bestinclass social content really looks like for the brands we touch. Responsibilities Work from social briefs to ideate concepts, shoot, and edit social media content with support from social strategists, creative directors, and others. Craft unique, entertainmentdriven content that looks, feels, and sounds organically like the brand, and accompanying post copy. Act as oncamera talent when needed. Proactively look for opportunities for brands to participate in conversations (through comments or video responses). Post content to social channels (when needed). Strategically weighin on trends and provide a POV on brandrelevancy and safety. Collaborate with interagency teams including strategists, creatives, producers, account teams, and project managers. Take feedback in stride we win together & lose together! Qualifications You are a creator. You will (likely) have a portfolio of creatorlike content, with a proven understanding of entertaining, platformright content. Bonus points if youve worked with brands to do it. Deep knowledge of social platforms and how to navigate them. You dont just follow best practices, you put them to the test. Includes backend experience with Meta Business Manager and TikTok Business Manager. Expertise in mobile editing e.g. CapCut or similar. Experience being on camera, including speaking to, or voiceovers for social content. Understanding of social analytics and what they mean. You should have an ability to convert numbers into insights to make nonobvious content recommendations that resonate. Comfort presenting ideas to senior agency and client stakeholders, with an ability to think on the fly and pivot ideas in realtime. You are an ideal candidate if you: Are curious by nature: youre interested how things work and why they work that way. Have the spiciest take in the room (we want people who think differently than we do). Are creatively driven and think of data as a vehicle to unlocking new opportunities. Have strong written and presentation skills. Set high quality standards of work for yourself and aim to get every detail right. Relentlessly want to improve and grow. Have a bias for action. Any marketing, content or creative background. Additional information Salary Transparency matters to us. The salary range for this position is CAD $65,000 - CAD $75,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decisionmaking. We believe in a humanfirst approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources. #J-18808-Ljbffr
Job Title
Social Content Creator