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Industry: Designer toys and collectible piecesLocation: Berlin, GermanyJob type: Full time PermanentWorking Hours: 40 hours per weekAbout POP MART Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.With a growing international footprint, POP MART has established operations across the UK, France, Italy, the Netherlands, Spain, and Germany. As part of our continued European expansion, Berlin has been designated as a strategic regional hub.For more information, please visit and our LinkedIn Career page.What to ExpectPOP MART is a fast-paced company with a young and multicultural team where you can expect to:Play a pivotal role in establishing and scaling HR operations in GermanyProvide day-to-day HR support to our team in the Netherlands and oversee local HR activitiesCollaborate closely with the Europe Regional Office and HQ in Beijing to align HR initiativesInfluence the design and implementation of scalable HR systems and practices across multiple marketsBe part of a multicultural, purpose-driven team working to build a global lifestyle brandBenefits POP MART offers our employees:Selected POP MART toys as appreciation gifts every monthA structured bonus/commission scheme in line with the company’s and the individual’s performanceComprehensive training and development programsRegular team social eventsPaid rest breaksThe Role and CandidateWe are looking for an ambitious HR Genralist who desires to take the next step in their career, or an early-stage HR Business Partner eager to deepen their experience in a dynamic regional role. Based in Berlin, this position will lead the establishment of our HR framework in Germany while also supporting the day-to-day HR operations of our team in the Netherlands. The role is critical to building scalable, compliant, and locally adapted people practices across both markets. Reporting to the Europe Regional HR Team and working closely with our Beijing HQ, the role acts as a vital link between regional strategy and local execution.Responsibilities Germany Employment Entity Setup & Local HR Operations:Lead the legal and operational setup of the German employment entity, including registration, compliance, payroll, and local HR policy developmentAct as the primary liaison with local authorities, legal advisors, and payroll service providersBuild scalable HR operations aligned with German labor law and corporate governance standardsHR Oversight for the Netherlands:Manage day-to-day HR activities for our Dutch team and provide operational guidancePartner with local stakeholders to support employee relations, performance management, and workforce planningCoordinate recruitment and onboarding activities to support the market’s continued growthTalent Acquisition & Onboarding:Oversee full-cycle recruitment across Germany and the NetherlandsCultivate relationships with recruitment agencies, platforms, and job boardsDevelop onboarding programs that reinforce POP MART’s brand and support new employee integrationEmployee Relations & Compliance:Advise on employee relations matters with discretion, professionalism, and cultural sensitivityManage grievance and disciplinary procedures in accordance with local labor laws (Germany and the Netherlands)Maintain and update internal HR policies to ensure full compliance with regulatory requirementsServe as a trusted HR advisor to managers and employees on people-related topicsCross-Border Coordination & HR Projects:Ensure local HR practices are aligned with broader Europe and HQ strategiesSupport regional HR initiatives such as performance management frameworks, training programs, and organizational culture-buildingDrive alignment across markets while maintaining sensitivity to local contexts and labor environmentsRequired QualificationsBachelor’s degree in Human Resources, Business Administration, or a related fieldAt least 5 years of progressive HR experience, including 2+ years in a generalist or standalone capacityIn-depth knowledge of German employment law; familiarity with Dutch labor regulations is highly desirableDemonstrated success managing HR operations, recruitment, and compliance across multiple countriesStrong interpersonal skills with the ability to work across cultures, functions, and geographiesProficient in HR systems and Microsoft Office toolsFluency in English and German; Dutch or Mandarin is a plusDesirable but Not Essential Experience in retail, consumer brands, or high-growth business environmentsBackground in HR setup for new market entry or international expansionPrevious involvement in cross-border HR projects or matrixed regional teams