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Job Title


People & Culture Manager


Company : Ads On Tap


Location : Berlin, Germany


Created : 2025-06-26


Job Type : Full Time


Job Description

What if you could be the architect of culture for one of the fastest-growing e-commerce agencies, where your hiring decisions directly impact million-dollar campaigns and your cultural initiatives shape how exceptional talent thrives across the globe?At Ads on Tap, we're not just scaling a team—we're preserving something special. As we grow from 10 to 50+ team members over the next 18 months, we need a People & Culture Leader who can spot A-players from miles away, build systems that scale without losing our soul, and ensure every person who joins us makes our culture stronger, not just bigger.You're the kind of person who gets genuinely excited about finding that perfect culture fit, who can sense authenticity in a video interview, and who believes that the right people in the right environment can achieve extraordinary things. If you're ready to be the guardian of our culture while building world-class people systems from the ground up, this role is for you.OUR MISSIONAt Ads on Tap, we're on a mission to grow e-commerce businesses through effective growth marketing. We achieve this through exceptional paid media buying and ads that make everyone stop scrolling. We pride ourselves in delivering more than the customer expects by going the extra mile. Working with brands like Magic Mind, BlueChew, Prime Roots, and Brain.fm, we're not just another agency—we're the partner that ambitious e-commerce companies choose when they're ready to scale significantly.YOUR IMPACTAs our People & Culture Leader, you'll be the heartbeat of our organization during our most critical growth phase. Here's how you'll make an impact:Culture Guardian & ArchitectPreserve and evolve our core values (proactive, smart, humble, hungry) as we scale from 10 to 50+ team membersDesign experiences that strengthen team connection across time zones and continentsCreate rituals, traditions, and touchpoints that make remote work feel genuinely collaborativeMonitor culture health through regular pulse checks and proactive conversationsTalent Acquisition ExcellenceBuild and execute hiring strategies that attract A-players who elevate our entire teamDevelop interviewing processes that identify not just skills, but cultural DNASource exceptional talent through creative channels beyond traditional job boardsPartner with department leads to anticipate hiring needs and build talent pipelinesPeople Experience & DevelopmentDesign onboarding experiences that transform new hires into culture champions within their first 30 daysCreate development pathways that help team members grow while staying aligned with our valuesImplement feedback systems and performance frameworks that drive excellenceBe the go-to person for team happiness, addressing concerns before they become problemsSystems & InfrastructureEstablish HR systems and tools that support our rapid growthDevelop policies and processes that scale while maintaining our flexibility and autonomyHandle all compliance and legal HR requirements across multiple jurisdictionsCreate documentation and SOPs that preserve institutional knowledgeRemote-First Culture DevelopmentDesign virtual team building initiatives that actually build real connectionsOptimize our Slack and Notion workflows for maximum collaboration and transparencyCreate frameworks for effective remote communication and project managementPlan and execute company retreats and offsites that strengthen team bondsWHO YOU ARE (THE A-PLAYER CHECKLIST)Culture Detective - You have an uncanny ability to spot authenticity and cultural fit. You can sense when someone will thrive in our environment within minutes of meeting them.Remote Work Expert - You've built and managed distributed teams before. You understand the unique challenges and opportunities of remote-first culture.Systems Builder - You love creating processes that scale. You've taken companies through significant growth phases and know how to build infrastructure that grows with the team.People Whisperer - You genuinely care about people's happiness and development. Team members naturally come to you with challenges because you create psychological safety.Strategic & Hands-On - You think strategically about long-term culture and people strategies, but you're not above jumping in to solve immediate people challenges.Compliance Navigator - You understand employment law, HR best practices, and can handle the legal side of people management across different jurisdictions.Tech-Savvy - You're comfortable with tools like Slack, Notion, and can quickly adapt to new platforms. You see technology as an enabler of culture, not a barrier.Growth Mindset - You thrive in fast-paced environments and see rapid scaling as an exciting challenge, not a stressful burden.Authentic Communicator - You can translate complex HR concepts into plain language and have difficult conversations with empathy and clarity.Proactive Problem Solver - You anticipate people challenges before they happen and create solutions that prevent issues rather than just fixing them.REQUIREMENTS5+ years of People & Culture/HR experience with at least 2 years in high-growth environmentsProven track record of scaling teams from small to mid-size (20-80 people)Deep experience with remote team management and distributed culture buildingStrong understanding of employment law and HR compliance across multiple jurisdictionsExperience implementing HRIS and people management systemsBackground in creative agencies, marketing, or tech companies preferredExceptional written and verbal communication skillsExperience with Slack, Notion, and modern collaboration toolsOUR CULTUREWe're a team of creative problem-solvers who believe in both data and creativity. Our weekly team huddles celebrate wins and tackle challenges together. We work across the globe with little hubs in Berlin and San Diego, but our culture transcends geography.WHY EXCEPTIONAL TALENT CHOOSES USCulture Architect Role - Be the person who shapes how one of the industry's most exciting agencies grows and evolvesA-Player Team - We've assembled top talent across every department because exceptional minds inspire each other to produce their best workSignificant Impact - Your decisions will directly influence the experience of 40+ team members and shape our culture for years to comeGrowth & Learning - $2000 annual training budget plus direct access to leadership team for strategic guidancePremium Tools & Resources - Budget to implement best-in-class HR systems and people management toolsEntrepreneurial Freedom - Build people programs from scratch with full leadership support and minimal bureaucracyWork-Life Integration - 100% remote position with flexibility that rewards results over hours workedCompetitive Compensation - We value top-tier talent and reward it accordingly, with equity participation as we scaleGlobal Team - Work with incredible people across time zones, with opportunities for international travel and team meetupsHOW TO APPLYSubmit Your Application - Show us your people success stories—culture transformations, hiring wins, or team development programs you're proud of.Craft a Brief Cover Letter - Tell us why you're the ideal person to guard and grow our culture. Share a specific example of how you've identified and hired an A-player, or how you've strengthened team culture during rapid growth.Culture Assessment - Include a brief paragraph on how you would approach maintaining culture during rapid scaling, and what you think makes remote teams truly successful.To prove you've read this job description thoroughly, include the word 'banana' in your cover letter (Please upload your cover letter and resume as a single PDF file).We're ready to meet the person who will help us scale our team while making our culture even stronger. If you're passionate about people, obsessed with culture, and excited about building something extraordinary, let's make it happen!See you soon!With love