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Key Responsibilities:Audience Segmentation & CRM StrategyOwn the strategy and execution of user segmentation using CDPs, CRMs, and analytics platforms.Build and manage dynamic user cohorts based on behavior, interests, demographics, and funnel stage.Drive lifecycle marketing strategies — including onboarding, re-engagement, and upsell paths — to optimize user value.Subscription & Funnel GrowthCollaborate with Product to design and test targeted experiences around regwall and paywall flows.Identify conversion levers and propose personalized journeys and messaging to achieve meaningful increase in free-to-paid conversion rates.Develop multi-channel campaigns (email, onsite, push, etc.) tailored to key audience segments.Personalization & Content ExperienceWork with Editorial and Product teams to align content targeting with user preferences and segment profiles.Inform personalization logic and content programming to increase engagement and satisfaction.Marketing Audience CreationAssist development of audience strategies for branded campaigns, creating premium segments for onsite marketing activations.Partner with the Commercial/Partnerships team to translate audience insights into value propositions for advertisers.You’ll need:4–6 years of experience in digital marketing, growth, or CRM with strong focus on segmentation and user journey optimization.Experience in promoting products within a recurring revenue, subscription or membership business model, with a track record of success in this areaHands-on experience with marketing tools like Segment, HubSpot, Salesforce, Piano, or similar.Working knowledge of DMP/CDP platforms, data tagging (GTM, GA4), and A/B testing tools.Strong analytical mindset; able to translate data into actionable marketing strategies.Excellent collaboration skills across teams — especially Product, Content, and Sales.Bonus: experience working in a media, publishing, or content-driven environment. Experience in subscription and paywall software - Piano.io What we offer:Dynamic & Flexible Work Environment: Enjoy the flexibility you need for a healthy work-life balance within a dynamic, creative, and international environment. We empower you to shape your workday.Impact on a Global Scale: Become an integral part of a globally recognized brand where your contributions have a real impact. This is your chance to work on exciting, international projects.Unleash your potential: Unlock vast professional growth opportunities within a leading global company.Modern Work Environments: Choose where you do your best work! We offer centrally located offices in Berlin and Stuttgart, designed for collaboration and innovation. Plus, enjoy the flexibility to work from home when it suits you.Your Future Matters: We care about your future. Benefit from a company pension plan that helps secure your long-term financial well-being.Fair Time-Off Compensation: Working overtime? No problem! Your commitment is valued and compensated as time off, ensuring you stay flexible and maintain a healthy work-life balance.Collaborative Culture: Strengthen bonds and grow together! We foster a strong team culture through regular team lunches and get-togethers.Celebrating Our Team: We celebrate our team! Look forward to special gestures like birthday gifts and anniversary vouchers as a token of our appreciation for your commitment.Shaping your future:We are looking for a Growth Marketing Manager who blends data expertise with strategic marketing instincts. You’ll be the architect of audience segmentation and personalized user experiences — driving growth in subscriptions, improving content relevance, and creating high-value marketing audiences for our brand partners.You’ll collaborate closely with Product, Content, and Commercial teams to ensure that the right message reaches the right user at the right time — whether that’s guiding a visitor to convert through a paywall or surfacing content that keeps them engaged.Are you interested in learning more?Please send your detailed application here on LinkedIn, including availability and salary expectations. For any other questions, please reach out to !About us:At our offices in Zurich, Berlin, Milan, Windhoek, Santiago de Chile and Mexico City, DAAily platforms employs a team of around 200 architects, designers, sales experts, communications specialists and IT experts. As inspiring and valuable curated platforms for the architecture and design community, designboom.com, architonic.com and archdaily.com share combined online traffic in excess of 270 million visits per year. As one entity, DAAily platforms share a common mission: to empower everyone who makes architecture and design happen to create a better quality of life.