Job Title

The Advocate Group is proud to be partnering with Monster Energy in the search for a Trade Marketing Manager to join their high-performing German Commercial team.The Business:Monster Energy is a globally recognised drinks brand with a bold, disruptive approach to marketing.Since launching in Europe in 2008, the brand has rapidly grown across EMEA and now sells in over 140 countries.With a portfolio that defines energy drink culture and an unmistakable brand presence, Monster continues to innovate and expand at pace.The Role:We are seeking a dynamic and organised Trade Marketing Manager to lead the development and execution of promotional activity across Germany. This role plays a key part in ensuring sales excellence at the point of purchase across a range of channels, including grocery, convenience, petrol, wholesale, discount, and on-trade. Here’s how:Build and manage a national trade promotion calendar tailored to German market needs.Coordinate central and commercial teams, bottler partners, and agencies to deliver POS materials and promotions.Develop sell-in tools, dealer loaders, and customer-specific promotional toolkits.Manage creative briefing, artwork development, production, and timely delivery of campaigns.Oversee campaign rollouts, prize fulfilment, and national events (e.g. MotoGP activations).Track campaign performance, ROI, and ensure trade marketing initiatives align with sales and budget plans.Support wider brand visibility through bottler events and key sales meetings.About You:At least 2 years’ experience in Trade Marketing or Sales Activation within FMCG (drinks experience preferred).Strong knowledge of the German retail and customer landscape.Confident in project management, cross-functional collaboration, and agency coordination.Skilled in developing and executing impactful in-store and B2B trade campaigns.Highly organised, proactive, and able to manage multiple workstreams in a fast-paced environment.Fluent in German and English (spoken and written).Willingness to travel occasionally across Germany and Europe.Benefits:Join a globally iconic brand with bold plans for growth in Germany and wider EMEA.Influence brand presence across major retail and on-trade channels.Work in a collaborative, fast-paced environment with a high-performing commercial team.Competitive salary and development opportunities within a global business.If this sounds like your next challenge, I’d love to hear from you!Please get in touch with Erin Lewis or click “Apply Now” to be considered for this vacancy.Call: 02078718000Email: Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors.We are an equal opportunities employer. By applying for this role, you agree to our Privacy Policy on our website. The Advocate Group is acting as an employment agency in relation to this vacancy.