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Job Title


Manager Brand & Activation (m/f/d)


Company : Philip Morris


Location : Grfelfing, Bayern


Created : 2025-10-19


Job Type : Full Time


Job Description

Join the global market leader! Become part of a revolutionary change! We''ve decided to do something incredible.Qualifikationen, Fhigkeiten und alle relevanten Erfahrungen, die fr diese Stelle erforderlich sind, finden Sie in der vollstndigen Beschreibung unten.We''re transforming our business towards a smoke-free future, and it''s not just about establishing a strong brand the special attraction is building something new, innovative, unprecedented.Apply now as Manager Brand & Activation (m/f/d) for the Heat not Burn (HnB) category in Munich-Grfelfing! as soon as possible, located in Munich About Philip Morris International Inc.(PMI) Founded in Germany in 1970, Philip Morris GmbH is a Philip Morris International Inc (PMI) company.With a market share of 37 percent in 2022, the company has been the market leader in the German cigarette market since 1987 and is now driving the vision of a smoke-free future in Germany as well as worldwide.For more information, visit www.pmi.com.PMI is a leading international tobacco company operating outside the United States.Your tasks: As our Manager Brand & Activation (m/f/d) for the HnB category, you will lead the development and execution of high-quality brand communication and activation strategies.You will coordinate omni-channel implementation to reach and engage target audiences, and oversee four teams (Brand & Category Content, Own Channel Activation, IR Activations, Sustainability).You will drive the commercial calendar for HnB category with a 12-month view, contributing to overall marketing goals.* Develop and implement brand and activation strategies based on consumer insights and market trends.* Lead the planning and execution of brand and category campaigns with the team, ensuring timely, high-quality and on-budget delivery.* Oversee the development of creative assets, media plans, and messaging for consistent omni-channel communication.* Drive sustainability initiatives and integrate them into brand activities.* Build and maintain strong network and relationships with agencies and suppliers to ensure innovative and effective brand execution.* Ensure compliance with local regulations, PMI Marketing Code, and internal policies.* Act as main point of contact for brand and category topics with PMI OC, EU region, and local stakeholders.* Lead, coach, and develop four teams (up to 14 HC), fostering a collaborative and innovative environment.* Manage the department budget and ensure effective resource allocation.Your profile: * Masters Degree in marketing management, economics or any other relevant studies.* 8+ years of experience in brand communication or related field, ideally in FMCG.* 4+ years of leadership and team management experience.* Proven experience in brand communication, category management, or business partnering roles within FMCG or similar industries.* Strong leadership skills, with the ability to inspire, coach, and develop diverse teams.* Excellent stakeholder management and relationship-building abilities, including experience working with senior leaders and cross-functional teams.* High level of initiative, creativity, and solution orientation.* Strong analytical and strategic thinking skills, with a hands-on mentality.* Excellent communication and interpersonal skills, able to convey complex topics in a clear and engaging way.* High degree of flexibility, adaptability, and openness to change.* Passion for innovation, sustainability, and consumer-centric marketing.* Flexibility and Mobility As this is a developmental role, a high degree of flexibility is essential regarding future positions within our organization, potentially including opportunities in other markets.* Profound experience in cross-functional projects and excellent project management skills.* High understanding of financial and commercial metrics.* Excellent MS Office skills, especially in PowerPoint, and Excel.* Fluent English, both spoken and written.We offer you: * Employees are our top priority.Within the framework of a coordinated development plan, it is our goal to promote and advance you in the best possible way always with a view to your individual situation.* Flexible working hours and home office options (remote/office split 60/40) are an integral part of our everyday working life, and for this we will provide you with the best possible, modern and comprehensive equipment.* Of course, we expect a high level of motivation, commitment and dedication but it goes without saying that we pay above-average and fair salaries regardless of gender.We are the first international group to be Equal Salary certified and we consistently implement this.* We support you even before your official start with a relocation to us in Munich and also offer you a number of different corporate benefits, e.g.gym, company medical care, family office, employee events.Do you want to be part of this transformation? Then apply online www.pmicareers.com with your CV, a motivation letter and your references and start to shape your future with us #MAKEHISTORY.Equal opportunity and diversity in all facets, such as employment for people with a severe disability.Inclusion is a part of the culture we live here every day.Applicants with a severe disability are very welcome at Philip Morris GmbH.Further information is available at www.pmi.com.Learn more about US at PMI at unter www.pmi.com.