Ackerherz is Germany''s fastest growing online organic supermarket for members. Similar to a purchasing cooperative, we offer our members delicious organic food at significantly lower prices. This enables more people to afford organic food Ackerherz is the German expansion of the French scale-up La Fourche. With over 150,000 members and 350 employees, La Fourche is the market leader in the online organic segment in France. La Fourche was founded over 7 years ago, has secured financing and is growing steadily. With Ackerherz, the success model was brought to Germany We are looking for a Head of Growth Marketing who confidently manages budget & performance and sets the right hooks, messages and trends for the German market with a strategic-creative flair. You will work directly with our performance & creative team and build a content and community strategy together with our CRM & influencer team. ResponsibilitiesAnnual and monthly budget planning & allocation (Google, Meta, Influence, Refer- a- Friend program)Optimization of the channel mix while testing & scaling new channelsOffer x Funnel x Creative: You think holistically from target group insights to post-purchase marketingTrend scouting (TikTok/Meta/YouTube) & briefings for the creative team/freelancers together with the French marketing teamHypothesis-driven testing for messages, formats and creativesYou set up a new brand strategy based on market insights, quantitative and qualitative consumer insightsLeading & coaching 3 team members:Influence Manager: Manages relationships with influencers, develops campaigns, and leverages partnerships to boost brand awareness and conversion.CRM Manager: Oversees customer relationship management systems, analyzes customer data, and implements strategies to improve retention and loyalty.Organic Content & Community Manager: Creates and curates engaging content while nurturing and growing the brand''s online community through authentic interactions.Interdisciplinary collaboration with the French marketing team, especially on Google & Meta adsApplication processFirst short digital meeting to get to know each otherDigital meeting with our French Head of Marketing Case study & getting to know the team in our office in Berlin-MitteRequirementsMinimum 5 years of experience in growth marketing (Google, Meta and/or other growth channels) in a startup/scale-up environment, including budget management & leadership responsibilityData-driven & structured mindset: you implement A/B-tests and work confidently with complex dashboards and Google Sheets; SQL comfort an advantageExperience with launching new channels: test & learn mindsetStrong knowledge about creative trends in the German market & ability to translate trends into actionable campaignsCreative & analytical: You find hooks, brief strongly, evaluate UGC/video based on performance signals. We are looking for a hands-on manager who occasionally shoots products, organises photoshoots, and actively nurtures our online community.German C1 and English C1 for collaboration with the French teamNobody can meet all requirements - please apply even if you don''t meet all requirements BenefitsAttractive remuneration with performance-related payBuilding a fast-growing startup in the organic / e-commerce segmentVery high learning curve with impact from a startup combined with knowledge from a scale-upGreat team that has high standards and takes care of each otherFlexible working hours that you can arrange according to your needsHybrid workplace in Berlin (approx. 3 days/week in the office)30 days paid vacation per year - we love good work, but also healthy leisure timeRegular team events - offsites in France and additionally in GermanyLearning budget that you can spend on further training - up to 2000/yearFree Ackerherz membership and an additional 20% discount on everything in our shop
Job Title
Head of Growth Marketing