**Only Candidates who have worked with skincare, beauty and personal care Brands May Apply.Role Overview:GLIDE Brandsis seeking an experiencedMarketing HeadfromBeauty and Skincare Industrywith a proven track record in driving sales and building premium consumer brands, particularly in the skincare & derma. This role demands expertise in digital-first strategies, P&L management, and leveraging AI for innovative marketing campaigns.Key Responsibilities:1. Marketing Strategy & P&L Ownership • Lead the brand’s growth strategy, ensuring alignment with revenue and profitability goals. • Collaborate closely with e-commerce and retail sales teams to deliver impactful and integrated campaigns. 2. Digital Marketing & AI Integration • Drive performance marketing across Meta, Google, and YouTube with a focus on ROI. • Use AI tools to create dynamic, personalized content and optimize marketing efforts. • Oversee influencer marketing to strengthen brand visibility and engagement. 3. Skincare & Derma Expertise along with Content Creation • Apply knowledge of skincare and Derma brands and products to craft compelling, product-focused campaigns. • Develop innovative storytelling strategies to highlight product benefits across platforms. 4. Sales & Market Execution • Align marketing initiatives with sales objectives for e-commerce platforms (Amazon, Nykaa, Flipkart) and retail. • Lead campaigns to drive consumer demand and boost sales performance. 5. Insights & Innovation • Analyze market trends and customer behavior to identify new growth opportunities. • Introduce innovative marketing approaches and technologies to stay ahead of competitors.Key Qualifications :• Experience: Minimum 10 years in marketing with significant experience in skincare, beauty and Derma Brands. • Digital Marketing Expertise: Strong experience in performance marketing, influencer strategies, and social media campaigns. • P&L Management: Proven ability to manage P&L and deliver measurable business results. • Education: MBA or equivalent degree preferred. • AI Integration: Hands-on experience using AI tools for personalized content and campaign optimization is a plus.What We Offer :• Opportunity to lead a global brand in one of its fastest-growing markets. • A dynamic and entrepreneurial work environment with focus on innovation. • Competitive salary and performance-driven incentives.Passion for marketing? Leadership in your DNA?Let’s talk! ☎️Drop your resume on shraddha.lad@Location - Worli, Mumbai (Candidates residing in Mumbai or willing to travel 5 days a week to Worli, Mumbai can apply)
Job Title
Marketing Head GLIDE Brands