Job Title

Job Title: Marketing ManagerLocation: Chennai, IndiaReports To: CEO / Managing DirectorJob Type: Full-TimeJob Overview:We are seeking a dynamic and strategic Marketing Manager to lead the marketing efforts for Marigold Aviation, a premier flight training academy dedicated to shaping the next generation of aviation professionals. The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy to drive enrollment, enhance brand visibility, and position the company as a leader in the flight training industry. This role requires a blend of creativity, analytical thinking, and a deep understanding of both digital and traditional marketing channels.Key Responsibilities:Develop and implement a results-driven marketing strategy to attract prospective students, including private pilots, commercial pilots, and career-focused aviation professionals.Oversee brand management, ensuring consistent messaging across all platforms, including website, social media, print materials, and industry events.Lead digital marketing initiatives, including SEO, PPC advertising, email campaigns, and social media engagement to maximize reach and conversions.Collaborate with the admissions team to create targeted campaigns that convert leads into enrolled students.Analyze market trends, competitor activities, and customer insights to refine marketing approaches and identify new opportunities.Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.Oversee content creation, including videos, testimonials, and blog posts, to showcase the academy’s unique value proposition and success stories.Represent the company at aviation trade shows, career fairs, and community events to promote the brand and generate leads.Measure and report on campaign performance, using data to drive continuous improvement.Qualifications:Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).7+ years of marketing experience, with at least 3 years in a leadership role.Proven track record of developing successful marketing campaigns, preferably in education, training, or aviation-related industries.Strong understanding of digital marketing tools (Google Analytics, CRM software, social media platforms, etc.).Excellent communication and interpersonal skills, with the ability to inspire and lead a team.Passion for aviation or experience in the aerospace industry is a plus.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Data-driven mindset with experience in analyzing KPIs and adjusting strategies accordingly.What We Offer:Competitive salary and performance-based incentives.Opportunity to shape the growth of a leading flight training academy.A collaborative work environment.Interested candidates are requested to share their resumes with us at mary.evan@