Job Title

ARISE IIP is a pan-African infrastructure and logistics solutions company developing ecosystems designed to make Africa thrive. We identify opportunities in commercial and industrial value chains across Africa, and conceive, finance, build and operate the necessary infrastructure to allow businesses to develop and fulfil their potential. We do this alongside local partners and host governments to ensure that our operations have the greatest impact on the ground. ARISE today comprises three separate companies, namely ARISE Ports & Logistics (P&L), ARISE Integrated Industrial Platforms (IIP), and ARISE Infrastructure Services (IS).Build, plan, implement and manage the overall digital marketing strategy for the Group and the Business Units in various countries.Location: Gurugram / MumbaiJob ResponsibilitiesBuild, plan, implement and manage the overall digital marketing strategy for the Group and the Business Units in various countriesWill be responsible for running Lead generation campaigns on digital platform and social mediaStay up to date with the latest technology and best practicesManage and oversee different digital marketing and communications channelsReach and measure ROI and KPIsPrepare and manage digital marketing budgetOversee all the company's social media accountsMeasure and manage online contentTrack SEO and Google Analytics data an make complex analysisBuild and manage along with the sales team a consistent online marketing strategy and help them reach their objectives.Anticipate sales performance trendsResearch competition, investigate benchmarks and provide suggestions for improvementJob Requirements:Minimum 15 years of experience in developing and implementing digital marketing strategiesIn depth knowledge of different digital marketing channelsGood knowledge and experience with online marketing tools and best practicesProficiency in digital marketing and analytics tools such as Google Analytics, Facebook Business Manager, and MailchimpGood understanding of e-commerce and CMS platforms such as WordPress, Shopify, and SquarespaceFamiliarity with all major social media networks including Facebook, Instagram, Twitter, and YouTube, Wats app etc.Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.Basic knowledge of web design proceduresSense of ownership and pride in your performance and its impact on company's successCritical thinker and problem solving skillsTeam player and Good time management skillsGreat interpersonal and communication skillsQualificationMastres in Marketing, Digital technologies or similar relevant field.