Job Description: Assistant Manager/Senior Associate - Social Media & CommunitiesHiring organization: Research & Ranking, Lower Parel, MumbaiCompany profile: A fast growing SEBI registered Fintech with 1Mn+ registered users on thepath to becoming a unicorn in the next 2-3 years. With a team size of 550 and growing centresacross Mumbai, Noida & Bangalore we are ramping up aggressively for the exciting next phaseof growth.What is the role?We are looking for a Social Media Manager to monitor & manage social media platforms, createcommunities for the brand & tactically execute campaigns to drive brand awareness with profitable growth.Key responsibilities:Social Media Management:● Monitor and manage social media channels, including scheduling posts, responding to● comments, messages, and maintaining an editorial calendar.● Assist creating monthly, quarterly and annual plans ensuring budget vs. actualcompliance on spend inputs, leads & outcome metrics.● Hands on experience in Facebook Ads manager, audiences, campaign implementation& reporting.● Ensure implementation of platform wise content strategy.● Ensure all the product/ business posts, Topical calendar, are followed every month.Content curation & creation:● Creative bent of mind & content creator / copy, concepts , ideation, communication● Create and curate engaging content for social media platforms, including but not limitedto,Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. with agencies, in house designteam.● Create campaigns that leverage current events, cultural moments, and other relevanttopics to drive engagement & increase brand awareness.Analytics and Reporting:● Analyze and report social media metrics to identify trends, insights, and opportunities forimprovement.● Competitor analysis and analytics.ORM Management:● Monitor and manage the brand's online reputation on social media.● Respond to customer inquiries and feedback in a timely and professional manner &escalate issues as necessary to the appropriate internal teams.● Develop and implement strategies to address negative reviews and comments, andwork to enhance the brand's overall online reputation.Agency management:● Liaise with design and media agencies on the campaign; review execution to ensureadherence to SLAs and monitor quality of executionPresentation:● Strong data visualization to business objective to be presented in an effective &interesting visual formatWhat are we looking for?● Should have a degree in marketing, business administration with at least 2 years ofwork experience in social media marketing● Social Media Agency side experience preferred.● Advanced analytical and numerical skills● Excellent written, oral and electronic communication skills● Ability to balance creativity and analytics.Must Have’s:● Customer-first approach: That’s the North Star. Everything we do is to make our usersinvestment experience better & rewarding● Ownership: We don’t just sport lab coats, but we experiment—a lot. And we takecomplete ownership● Data-driven: The source of truth. Simple as that
Job Title
Social Media Marketing Specialist