Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. Shark Ninja is expanding our APAC business and scaling it rapidly. Our two brands, Shark, and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands. Given this success in our existing markets, Shark Ninja has embarked on a bold plan for growing APAC business, in which India plays a critical role. As we continue to grow, we are looking for a Product Marketing Manager to join our team. This role will be based in Bangalore. Here are some of the EXCITING things you will get to do: Product Localization and Development Own and manage the product assortment in India across multiple categories, channels and configurations. Work VERY closely with Product Development and Program Coordinators at US Boston HQ to ensure new products are on cost, on time, and with the right features & benefits for consumers and markets. Implement local product strategies in line with global product strategies to strengthen market position. Develop all on-box and in-box collateral within global guidance. Provide product guidance to the Sales and Marketing teams regarding product claims, demonstration development, channel choices, pricing, and after-sales service. Spearhead product launch in sales contribution across all SKUs for Shark and Ninja product categories. Responsible and oversee all New Product Development (NPD) workshops. Identify opportunities and collaborate with distributors on NPD co-creation. Assess NPD and commercial readiness, ensuring timely arrival of NPD per ETD, and enable ATL/BTL. Create critical key feature development to win against competitors Create compelling NPD demo for training purposes. Ensure timely commercial readiness before NPD arrival. Onboard and train new hires. Market Trend Be involved and embedded in consumer insights and research studies to inform market opportunity with customers and consumers' trend and identify potential category Be able to timely and accurately research, monitor and analyze the dynamics of competitors, and propose corresponding countermeasures. Define and conduct market validation using customer insights Required Skills and Qualifications: Possesses a Master’s degree, and have a technical background or comparable experience. 12+ year experience with demonstrated ability to navigate and manage market complexities. Experience in consumer electronics, with a preference for kitchen appliances or Home Care. Skilled in implementing new products with a focus on user experience and technical aspects. Strong project management and leadership abilities to facilitate cross-functional collaboration and develop robust plans. Proficient in analytics and data. Versatile and adaptable, capable of handling ambiguous situations. Excellent communication skills in English for frequent and intensive communication with Boston HQ. Collaborate with the Marketing Communications team to ensure consistent messaging, tone, and style. Willingness and ability to travel periodically (Singapore/Boston). We are a global leading provider of high-quality, innovative small household appliances with the aspiration to improve the quality of everyday life at homes around the world through revolutionary innovation and design-driven smart home products. Our SharkNinja APAC business is scaling rapidly. The two brands, Shark and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands. Your role in leading our success drivers & representing our unique mindset: Lead us to be “RARELY SATISFIED” Make things better each day; “PROGRESS OVER PERFECTION” Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,” Deliver something great; “WINNING IS A TEAM SPORT” Be clear and honest, “COMMUNICATING FOR IMPACT.” Explore SharkNinja on our social channels:
Job Title
Product Marketing Manager