About ELGi: Established in 1960 as an air compressor and garage equipment manufacturing company, ELGi Equipments Limited is today a global air compressor manufacturer with a broad line of innovative and technologically superior compressed air systems. ELGi has consistently worked towards ensuring that customers achieve their productivity goals whilst keeping the cost of ownership low, a strategy that has supported international expansion into over 100 countries. ELGi is fast expanding its global footprint attracting distributors and customers with its latest-generation products. ELGi aspires to be among the Top 3 air compressor manufacturers in the world by 2035/36. This aspiration is the purpose that penetrates the length, width and depth of the organisation. ELGi's vision and seven core values, each having its own hue and meaning, but together create a powerful and vibrant spectrum that permeates all levels with the same intensity and clarity, ensuring that every value is followed and lived everyday by everyone, with awareness and pride.Key Roles and Responsibilities Digital Marketing Expertise – Campaign Management Operation Oversee all aspects of performance marketing campaigns, including paid search, display, Discovery, P-Max advertising campaigns and Third-party ads campaigns. Demonstrate proficiency in leveraging social media platforms (e.g., , Meta, Instagram) to drive engagement, conversions, and brand visibility through paid advertising. Execute lead generation-focused campaigns to nurture leads through the sales funnel, supporting the sales team with qualified prospects. Develop and refine landing pages, Ad copies, monitor campaign performance, and optimize strategies to meet targets. Ability to analyze performance & behavioral data, identify potential gaps, and make data-driven decisions. Implement attribution strategies to track and measure the impact of digital campaigns on lead generation and subsequent sales.Geographical Expertise and Budget Management Demonstrate extensive experience working across diverse geographies likeIndia ,Middle East, Australia & North America regionsadapting campaigns to regional preferences and market dynamics across Google, Bing & other paid ads platforms. Manage a substantial annual budget min 50 Lakhs, allocating budgets effectively across campaigns to achieve maximum ROI and desired KPIs.Search Engine Optimization Manage On page & off page optimization and implement best SEO practices for the ranking improvement Optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes. Creating and maintaining a website – Working extensively with multiple agencies to ensure Web content, SEO and content of the website is updated Conduct SEO audits quarterly and ensure deployment of agreed implementations partContent Strategy & Management Collaborating with internal & external teams, such as creative and content, to develop high-quality marketing materials that support campaign goals. Collaborate with content creators to generate technical content relevant to the manufacturing sector, such as whitepapers, case studies, and product specifications. Ensure seamless integration of content strategies with paid media efforts to amplify campaign effectiveness.CRM/Marketing Cloud Experience of using a marketing cloud or CRM system (Knowledge on Freshworks CRM will be an added advantage) Establishing workflows for seamless transfer of data from website, third party ads platform to Marketing cloud/CRM. Tracking the leads status & count generated via different marketing channels on CRM system Customizing and pulling marketing reports from the Ads platform.Required Experience and Skills Qualification : Bachelors or Masters' Degree Experience: Minimum of 4 to 6 years of experience in digital marketing strategy, campaign Management operations & SEO projects with a clear focus of driving results on a global scale Experience in Middle East, Australia and North America Region will be a plus. Hands-on experience in handline tools like Google Ads & Bing Ads Editor tool, GTM, Google Analytics, SEM Rush, Connect.io, WhatsApp platform (like Gupshup). Google AdWords, Google Analytics, Meta, Instagram certifications is must. Skilled in translating business requirements into actionable, results-driven marketing initiatives. Strong analytical skills with a history of using data to inform decisions.
Job Title
Digital Marketing Specialist