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JOB TITLE: : SENIOR ASSOCIATE – CUSTOMER LIFECYCLE MANAGEMENT & GROWTH MARKETINGLOCATION: NAVI MUMBAI (GHANSOLI)OUR STORY:JioSaavn is India’s leading audio streaming service to access, discover, and listen to favourite songs & Podcasts across languages and genres. We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more.OUR CULTURE:At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experience. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr etc.Our value-based, people-first work culture is about empowering every individual in our team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.If our vibe matches with yours, we'd love to hear from you.ROLE:As a Senior Associate – CLM & Growth Marketing within the Marketing team, you will play a key role in driving user growth, engagement, and platform awareness for JioSaavn. This includes enhancing on-platform and off-platform engagement, increasing awareness of JioSaavn’s offerings, and contributing to subscription growth. Your focus will be on creating and implementing innovative strategies to build a loyal and engaged user base. The ideal candidate will possess strong data-driven decision-making skills, a creative mindset for engagement campaigns, and a collaborative approach to working with cross-functional teams. You will leverage multiple communication channels, including WhatsApp, SMS, emails, in-app notifications, and external media, to craft impactful campaigns that resonate with users.JOB RESPONSIBILITIES :Drive user growth, platform awareness, and engagement across channels through targeted strategies and campaigns.Manage lifecycle campaigns to improve retention, reactivate users, and enhance key metrics (DAU, WAU, MAU).Design and execute on-platform and off-platform initiatives to boost awareness and subscriptions.Plan and implement personalized communication strategies across SMS, WhatsApp, email, and other touchpoints.Build and optimize an experimentation framework with A/B tests to improve the user lifecycle funnel.Monitor and report campaign performance at a cohort level, ensuring alignment with ROI and KPIs.Collaborate with creative and cross-functional teams to develop engaging content and user experiences.Develop a 360-degree marketing roadmap with clear medium- and long-term goals aligned to business growth objectives.QUALIFICATIONS:Education & Experience: Any graduate degree/MBA/PGDM with 1–3 years in Growth Marketing, CLM, or 360-degree campaigns. Experience in OTT, Entertainment, Media, or Telecoms is preferred.Analytical & Technical Skills: Proficient in data analysis, cohort analysis, A/B testing, and MarTech tools like Google Analytics, Appsflyer, MoEngage, CleverTap, and WebEngage.Problem-Solving & Creativity: Strategic thinker with the ability to design user-centric campaigns that drive growth, awareness, and munication & Collaboration: Strong communication skills and experience managing multi-channel communication across SMS, WhatsApp, and emails.Project Management: Proven ability to prioritize tasks and execute marketing initiatives effectively in a dynamic environment.BENEFITS AND PERKS:At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.