B2B Copywriter (Cybersecurity Focus)Company Description:Netenrich is a leading provider of IT operations and security analytics services. We help organizations proactively manage their digital infrastructure, mitigate risks, and optimize performance through our innovative technology and expert insights. We operate within the B2B space, serving a diverse range of clients with a strong focus on cybersecurity solutions.Job Summary:We are seeking a highly skilled and experienced B2B Copywriter to join our marketing team at Netenrich. This role demands a seasoned professional with a proven track record of crafting compelling and impactful content for business audiences, particularly within the cybersecurity sector. The ideal candidate will be adept at producing a wide range of materials, from concise product descriptions to in-depth technical content, engaging trend analysis, and persuasive advertising copy. You will possess a mature and adaptable writing style, capable of tailoring your tone and approach to resonate effectively with diverse target audiences within the B2B landscape.Responsibilities:● Develop impactful, SEO-friendly product descriptions and website copy for our B2B cybersecurity offerings.● Create technically accurate and SEO-optimized long-form content like ebooks and whitepapers on cybersecurity topics.● Write insightful and SEO-focused blog posts and thought leadership pieces on industry trends for Netenrich.● Craft persuasive ad copy for various platforms and email campaigns targeting B2B cybersecurity decision-makers.● Collaborate with marketing to align content strategy, messaging, and SEO for all written materials.● Adapt writing tone and style for different audiences and platforms, always considering SEO best practices.● Experiment with content and messaging, including SEO, to optimize engagement and conversion.● Ensure all written content is error-free, adheres to brand guidelines, and is SEO-ready.● Leverage cybersecurity knowledge and stay updated on industry trends to inform content and SEO strategy.Qualifications:● Minimum of 5 years of professional copywriting experience, with a strong focus on B2B marketing.● Proven experience in creating content for the cybersecurity industry or related technology sectors.● Demonstrated ability to produce a diverse range of content formats, including product descriptions, ebooks, whitepapers, blog posts, ad copy, and website content.● Excellent research, writing, editing, and proofreading skills with meticulous attention to detail.● Strong understanding of B2B marketing principles and best practices.● Ability to grasp complex technical concepts and translate them into clear, concise, and engaging content for various audiences.● Experience with content management systems (CMS) and SEO best practices is a plus.● Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.● Excellent communication and collaboration skills.● A portfolio showcasing relevant B2B copywriting work, particularly within the cybersecurity space.Bonus Points:● Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.● Familiarity with cybersecurity terminology, concepts, and target audiences.To Apply:Interested candidates are invited to submit their resume and a portfolio of relevant writing samples to naveen.vemula@. Please highlight your experience in B2B marketing and content creation for the cybersecurity industry in your application.
Job Title
B2B Cybersecurity-focused Copywriter