Job Title

Job Title: Manager EventsDepartment / Division: MarketingExternal Interface:Event agencyPR agencyCreative agencySocialites, Retailers, VendorsMinimum Qualification: Graduate/ MBA in MarketingMinimum Experience: Around 8-10 yearsSpecial Skills/Attributes:Negotiation & Creative skillsAbility to conceptualize and implement new activitiesMonitor number crunching activityCustomer Service / Brand managementCommunication - Oral and writing skillsMedia Planning acumen Overall Purpose/Objective of the job: Responsible for developing, planning and effectively executing all mall events (non-revenue generating) in the mall to enhance consumption, increase footfalls, and gain media mileageKey Responsibilities:Develop ideas for events based on determination of target groups to be focused on, festivals/ seasonality, successful events in the past, customer expectations etc.Obtain inputs from the creative/other Event agencies on the new events that can be conducted at the mall.Evaluate all ideas on parameters such as feasibility in terms of sponsorship and execution, budget required, PR mileage that can be obtained, increase in footfalls/Sales at retailer stores that can be achieved etc.Develop an annual events calendar of eventsDesign/ develop joint events with retailers, assess the benefit that can be derived from such events (for the mall/customers/ retailers) and conduct the events if approved by Centre DirectorDevelop ideas for CSR/ NGO related events and obtain approval for the sameIdentify event execution/ management, creative agency, online advertising agency etc. and obtain commercial estimates from themProvide the concept and objective of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc. to the creative agencyIdentify sponsors for the various mall events, interact with them to explain the concept, objective and target group of the event and finalize sponsorship dealsObtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department and any other relevant government/ regulatory bodyEnsure tracking of the expenses/ spend on the events and any deviation from the budget on a regular basis