Job Profile ● Develop and execute a multi dimensional communications messaging framework,in line with BYST’s vision and objective.● Monitor systems and procedures necessary for smooth operations of overallbranding marketing and communications● Regularly assess the effectiveness of the organization’s communication channelsand put in place measures that will create awareness and momentum, as well astest the effectiveness of communication activities.● Lead BYST branding, marketing and communications team ● Create branding for BYST that will open funding opportunitiesSpecific responsibilities● Develop and implement an effective National communications strategy including social media strategy, consistent with the organization’s core intent, core outcomes, area of excellence and strategic direction.● Provide proactive, strategic, high-touch communications support and advice on internal and external communications, as appropriate, to protect and enhance the organizations’ reputation and brand.● Monitor and guide development, maintenance and expansion of the BYST website and social media platforms; coordinate online queries/responses and serve as focal point for management of the organization’s social media networks.● Coordinate with other departments of BYST, develop and distribute information, communications and high quality printed, audio-visual, digital fundraising, and marketing/promotional materials to target audiences, including Corporates, individuals, government departments, donor agencies and foundations.● Act as brand champion to project a unified image and message that establishes BYST as a leading youth grassroots entrepreneurship development organization.● Lead the process of branding of the offices of BYST including local partners and direct implementing locations. ● Ensure brand compliance and train concerned staff on branding and communication to streamline the communication process.● Identify and seize media opportunities to promote BYST programs. Develop talking points and communication messages for the spokesperson of the organisation and provide media training to staff.● Respond to and document queries by local, regional/international news media and donor contacts in a timely and appropriate manner.● Collaborate with other functions at BYST in writing blogs, articles for internal newsletters and opinion editorials.● Networking and developing strategic relationships with media and key ecosystem influencers.● Effectively present information to internal and external stakeholders● Leverage new ideas for promotional events/ activities and organize them incoordination with peer departments.● Manage media relations to maintain and cultivate existing, new relationships withrepresentatives of the media.● Manage the marketing and communications budget, and ensure programs areachieved on time and within the budget.● Manage the appearance of all organization print and electronic marketingcollaterals eg: Newsletters, external communiques etc.● Develop, coordinate and assist various departments in the overall brandpositioning and marketing outreach of their programs.● Develop a social media campaign for existing BYST programs and be abreast of thelatest trends and strategies in digital marketing.● Coordinate with the senior management team to identify and drive businessdevelopment opportunities. Qualification, experience and competencies● Post-graduation/ Master’s degree in Communications/Media/Marketing ● 10-12 years of demonstrated experience in communications and media relations, preferably in the humanitarian or international development sector (INGOs) ● In-depth understanding of brand development and communications, with experience in developing, managing, and assessing integrated communications and promotional plans.● Strong organizational skills, and ability to deliver high quality work, under pressure, meet tight deadlines, and simultaneously manage multiple projects. ● Superior writing and editing skills, excellent oral communications skills; fluency in English required.● Good interpersonal skills, including ability to work effectively as part of a local team, and across organizational lines and geographic boundaries.● Proven track record in facilitating workshops, planning, managing, and developing executive communication.● Excellent computer skills, including Word-processing, presentations and spreadsheets.● A good initiator and team player with willingness to share information and communicate positively and effectively with all stakeholders.
Job Title
Head of Branding, Marketing and Communications