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Job Title


Senior Digital Marketing Executive - Meta Advertising


Company : The Metrix Digital


Location : Chennai, Tamil nadu


Created : 2025-04-29


Job Type : Full Time


Job Description

Job Title: Meta Ads ExpertLocation: Bangalore or ChennaiExperience: 3+ YearsSalary Range: INR 6 25 000 - 7 50 000/- Job Overview:We are looking for a highly skilled Meta Ads Expert with a proven track record in managing cutting-edge Meta (Facebook & Instagram) campaigns for well-established brands. The ideal candidate should have a keen eye for analytics, automation, and reporting, with the ability to derive both qualitative and quantitative insights to drive performance.Key Responsibilities:Plan, execute, and optimize performance-driven Meta ad campaigns across Facebook, Instagram, and Audience Network.Develop and implement automation strategies to improve efficiency and scale campaign performance.Monitor and analyze campaign performance metrics, ensuring data-driven decisions for optimization and reporting.Work closely with creative and content teams to align ad creatives with campaign goals.Implement A/B testing strategies to improve ad performance.Utilize Meta Ads Manager, Google Analytics, and third-party tracking tools for deep insights and ROI measurement along with making presentation to respective brandsStay updated with the latest Meta advertising trends, algorithm updates, and best practices.Required Skills & Qualifications:3+ years of experience in running Meta (Facebook & Instagram) campaigns for top-tier brands.Strong analytical skills with expertise in Meta Ads Manager, GA4, and data visualization tools.Experience in automation, pixel tracking, event setup, and retargeting strategies.Proficiency in budget planning, bid strategy optimization, and audience segmentation.Ability to generate comprehensive reports with actionable insights.Knowledge of AI-driven ad optimization tools is a plus.Meta Certification in Media Planning & Campaign Management is a strong advantage.Preferred Attributes:Passionate about performance marketing and data-driven decision-making.Strong communication skills to work cross-functionally with creative and content teams.Self-motivated and detail-oriented with a problem-solving mindset.If you are a Meta ads expert looking to drive high-impact campaigns and stay ahead of the curve in performance marketing, we’d love to hear from you!