Job Title - FP&A AssociateLocation: Pune (On-site)Working Hours: Monday to Saturday, 10 am to 7 pmCompany DescriptionFrido is a D2C startup based in Pune, focused on building innovative products to enhance everyday activities such as walking, sitting, and sleeping. Our award-winning products, including wheelchairs, shoe inserts, and seat cushions, have earned Amazon's Choice and Best Seller tags in the Indian market. Our mission is to enable people to lead pain-free lives and equip them with the freedom to do more through our range of innovative products.Role OverviewWe're looking for a hungry, sharp, and hands-on FP&A Associate to shape the financial backbone of our rapidly scaling operations across domestic and international markets. This role blends technical, analytical, and strategic financial skills with an understanding of e-commerce dynamics and logistics, supporting strategic decision-making across Marketing, Growth, Product, and Operations teams.Key ResponsibilitiesFinancial Planning & AnalysisDevelop detailed models for revenue, cost, margin, and profitability forecasting, including CM1, CM2, CAC, LTV, churn, retention, AOV, and ROAS metrics.Own and lead annual budgeting, monthly forecasting, and long-range planning processes.Prepare monthly, quarterly, and annual P&L statements, variance analysis, and management dashboards for senior leadership and investors.Partner with business leads to identify performance drivers and recommend growth and efficiency strategies.Conduct ad hoc analyses to support key business decisions (e.g., pricing, promotions, product launches, channel optimization).Data-Driven Financial IntelligenceUse SQL and Python to extract and analyze transactional and operational data from multiple sources.Build and maintain dynamic dashboards (Power BI, Tableau, or equivalent) for real-time financial and operational KPI tracking.Develop automated reports to monitor financial and operational metrics.Logistics & Supply Chain FinanceCollaborate with supply chain and operations teams to evaluate inventory turnover, warehousing costs, vendor payments, and last-mile delivery.Conduct root-cause analysis of logistics inefficiencies and propose financial levers to improve unit economics.Evaluate unit economics and margins across channels (e.g., web, marketplaces, retail) to identify growth opportunities.Cross-Functional CollaborationLiaise with Marketing, Product, Operations, and leadership to align business strategies with financial outcomes.Provide financial modeling support for strategic initiatives, campaigns, and product launches.Contribute to process improvements and the development of scalable FP&A systems and tools.Ideal Candidate ProfileEducationBachelor’s degree in Finance, Economics, Accounting, or a related field. MBA, CFA, or CPA preferred but not mandatory.Experience2-4 years in FP&A, business finance, or strategic finance, preferably in a D2C startup or e-commerce environment.Experience with logistics-heavy business models and e-commerce platforms (Shopify, Amazon, etc.) is a strong plus.Familiarity with D2C metrics (CAC, LTV, churn, retention, AOV, ROAS).Technical StackAdvanced Excel skills, including macros, data models, and scenario planning.Working knowledge of SQL for data extraction and Python for automation or analytics.Experience with data visualization tools (Power BI, Tableau) and ERP/accounting tools (e.g., Zoho, QuickBooks, SAP, NetSuite).Proficiency in BI tools (e.g., Looker) is a plus.Soft SkillsExtremely detail-oriented with a bias for action.Strong storytelling with numbers—can present complex data clearly and persuasively.Proactive, self-motivated, and able to thrive in a fast-paced, dynamic environment.Exceptional analytical, problem-solving, and communication skills.Collaborative spirit with a learner’s mindset, eager to grow with a scaling business.Interested candidates please email your CVs along with a brief about yourselves to om.b@ and mukesh.c@. Please also include a few details like Notice Period, Current/Past and expected CTC, Willingness to relocate to Pune or commute to our HQ daily, Core Skill set etc.
Job Title
FP&A Associate