Google AdWords Campaigns: Develop and manage Google AdWords campaigns for all the units and cafes. Monitor campaign performance, analyze key metrics, and make data-driven decisions toenhance campaign effectiveness. SEO Strategy: Establish and execute SEO strategies for all units and cafes to improve organic search visibilityand drive website traffic. Conduct site audits, keyword analysis, and on-page optimization to improve search enginerankings. Stay updated on SEO best practices and algorithm changes to ensure continuous optimization. Website Design and Execution: Lead the design and execution of a comprehensive website for Dylan’s & ML05. Collaborate with web developers and designers to create user-friendly, visually appealingwebsites that reflect our brand identity and offerings. Ensure website content is optimized for SEO and aligns with overall marketing objectives. Influencer Collaborations: Identify and collaborate with 15 influencers each month to promote our units and cafes. Develop influencer outreach strategies, negotiate partnerships, and oversee campaignexecution. Monitor influencer performance and engagement metrics to measure the success ofcollaborations. Others: Promote awareness of brand image internally and externally. Develop and implement comprehensive digital marketing strategies to promote the hotel& brand, and increase online visibility. Coordination with all the agency team. Measure the performance of digital marketing efforts using a variety of Web analytics tools(Google Analytics, WebTrends etc.) Utilize digital analytics tools such as Google Analytics, Facebook Insights, and other relevantplatforms. (prepare report and strategy accordingly)
Job Title
Marketing Communications Manager