Job Title

Job Description: Officer– Campaigns Location NoidaReporting to: Senior Manager - CampaignsCompany OverviewIIT Kanpur Development Foundation (IITK DF) is a Section 8, not-for-profit company established by IIT Kanpurwith the purpose of engaging with external stakeholders such as alumni, corporates, foundations, andphilanthropists in India and across the globe, and raising funds to meet its long-term growth aspirations. Suchoffices are called ‘Development Offices’ in universities of global repute.We are seeking to appoint a Manager - CampaignsSUMMARY OF THE OVERALL JOBThe Campaign Executive will support the planning, coordination, and execution of alumni engagementcampaigns at IIT Kanpur. The ideal candidate should have a flair for communication, basic knowledge ofdigital campaigns, CRM software like Salesforce or ZOHO, email tools, WhatsApp business marketing tooland a willingness to learn and grow in a mission-driven environment.KEY FUNCTIONS / RESPONSIBILITIESSUPPORT IN CAMPAIGN PLANNING & EXECUTION• Assist in the execution of alumni engagement campaigns across email, WhatsApp, and digitalplatforms.• Coordinate campaign calendars, content, and follow-ups for various institutional events and alumniprograms.• Ensure timely rollout of communication materials and backend coordination with internal teams.• Sharing timely reports and learning with the campaign manager.TECHNICAL & TOOL KNOWLEDGE• Should have basic working knowledge of email marketing tools like Zoho Campaigns or similar.• Familiarity with WhatsApp Business campaigns (via Meta Business Manager) is a plus.• Willing to explore digital tools like Meta Ads, LinkedIn Ads, and analytics dashboards to supportcampaign learning.CONTENT COORDINATION & EMAIL MARKETING• Draft templates & content for the campaigns using email marketing tools.• Work with the communications and design teams to ensure messages are clear, relevant, and alignedwith campaign objectives.• Track performance of mailers (open rate, CTR, bounce rate) and report insights for future planning.DATA ANALYTICS & TARGETING• Use data-driven insights to segment alumni and donors, and should be proficient in IMS Excel.• Collaborate with the data team to build dashboards and reports for campaign performance, donoranalysis, and alumni profiles.• Run A/B testing, monitor KPIs (CTR, conversion, open rate), and optimise content and targetingstrategies for improved outcomes.DATA & PRESENTATION SUPPORT• Maintain campaign databases and alumni contact lists with accuracy and consistency.• Use Excel to clean, segment, and analyse data for campaign targeting and reports• Support in building presentations and campaign reports using PowerPoint for internal reviews anddocumentation.PERSONAL ATTRIBUTES• Strong written and verbal communication skills.• Detail-oriented, organised, and able to manage multiple deadlines.• Eager to learn, take initiative, and grow within the campaigns and alumni engagement space.• Open to working in a dynamic environment, including occasional travel or event support as required.EDUCATION AND EXPERIENCE▪ Graduation; MBA (preferred)▪ 2-3 years of relevant experienceTravel Requirements• Up to 10%How to ApplyShare your CVs and a cover letter at pragya@