Job Title

Functional Areas of Responsibility:• Manage all digital media accounts – Google, Facebook and others• Manage internal media team• Accountable for sales through digital platforms• Responsible for driving traffic to the website, app, social media and other digital assets.• Keep up-to-date with industry trends and be a subject matter expert on digital media and performance marketing• Work with management team to develop strategies for digital buys• Digital media activations: Work with team members to set campaign objectives and strategies, oversee plan negotiations with vendors, manage development, setup/implementation, trafficking, optimization/execution and stewardship of media plans, ensure plans are executed in line with industry best practices• Monitor and optimize strategies• Proficient in Campaign Management and spending large monthly budgets while hitting pre-determined targets in CPA, ROI, A/S and micro-conversion optimization• Familiarity with multi-touch attribution, algorithmic models and marketing analytics.• Develop a strong understanding of customers, buying behaviors, segmentation and profiling.• Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.• Develop strategies for meeting new user, CPA, and geo-targeted goals• Identify opportunities for new tactics/ improved ROI/ forecast investment and returns• Troubleshoot and QA campaigns pre-launch and once live• Track, analyze, and provide regular reporting/updates on KPIs.Kindly Mail your resumes to hadhr@