Job Title

Curefit Healthcare Pvt Ltd is India’s largest fitness company. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport ult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.Role Details:We are looking for an experienced Brand Manager to help us build the house of fitness brands under the cure.fit umbrella. He/She will work with multiple teams as well as t top leadership of our organization to find what makes us unique and cool and communicate it effectively. The brand manager will help shape the company’s brand strategy based on core insights & bring forth the brand’s positioning via a mix of offline ATL, BTL, Digital Celeb campaigns. To do that, she/he will need to uncover consumer insights and strategize innovative marketing campaigns. He/she will put together a machinery to understand what attracts our members, what are the potential prospects and to think deeply on how we can improve member/ brand love, on a continuous basis. If you’re creative, possess a strategic mind and have experience in implementing brand and awareness campaigns, we’d like to meet you.Key Responsibilities:● Articulate brand positioning, update/ revamp brand books for each of the brands under the parent company house of brands.● Help in shaping the brand’s vision & proposition and communicate the same to the outside world via effective channel mix.● Set up process/ machinery for generating and understanding consumer insights on an ongoing basis.● Lead a team of core brand marketing folks to ensure effective thinking and brand work.● Work closely with in house creative/ external agencies to develop a cool, fresh creative idea pipeline and execute it effectively across relevant channels.● Establish a new brand campaign playbook and set up an effective process for measuring brand performance and impact.● Measure and report performance of all marketing campaigns, and assess ROI and KPIs.● Agency/ partner management and effective celeb management and engagement.● Working with the team to organize events, ongoing in center & market activation.