About the Role:We are seeking a skilled and experienced Ecommerce Analytics Specialist to support our team with a full-scale analytics setup and reporting across various ecommerce platforms. This project involves tracking user interactions using Google Tag Manager (GTM), integrating multiple data sources, and building interactive dashboards in Looker Studio (formerly Google Data Studio).Key Responsibilities:Set up and configure Google Tag Manager (GTM) for event tracking on ecommerce platforms (e.g., Shopify).Define and implement user event tracking (product views, add to cart, purchases, etc.).Integrate and connect data sources such as:ShopifyGoogle AdsMeta (Facebook) AdsAmazon Seller CentralGoogle Search ConsoleGoogle Analytics 4 (GA4)Create and automate ecommerce performance dashboards in Looker Studio.Develop clear and actionable reports to support decision-making for marketing and sales.Ensure clean data collection, source attribution, and consistency across platforms.Provide documentation of setup and support for team handoff.Requirements:Proven experience with ecommerce analytics and tracking implementation.Expert-level proficiency with Google Tag Manager (GTM) and GA4.Strong experience with Looker Studio, including dashboard creation and data blending.Familiarity with Shopify analytics and tagging structure.Working knowledge of Google Ads, Meta Ads, Amazon Seller dashboards, and Search Console.Ability to troubleshoot tracking and tagging issues independently.Excellent attention to detail and ability to communicate insights clearly.
Job Title
Ecommerce Analytics Specialist (Freelancer / Project-Based, Remote)