Job Title

Job Role - Assistant Marketing ManagerSalary - 5,00,000 to 7,00,000 LPAJOB DESCRIPTION - Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.Design and oversee the implementation of a loyalty program to foster long-term customer relationships.Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.Manage and mentor the marketing team, fostering an environment of continuous growth and learning.Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.Act as the primary marketing contact, liaising with other department heads and stakeholders.Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance. Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.Manage and champion the implementation of Little Italy’s Loyalty program and product enhancementsEvaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements.Manage vendor relationships.Build and Analyze brand strategy and consumer insights.Manage a team of marketing people working on brand initiatives.Lead and motivate the target audience to “take action”.Measure and report performance of all marketing campaigns, and assess ROI and KPIs.Monitor market trends, research consumer markets and competitors’ activities.Devise innovative growth strategies.Manage Vendor Relationships.Drive Online and App SalesManages district operations by directing and coordinating activities consistent with goals, objectives and policiesIdentify, develop, and execute partnership campaigns with existing and new vendor partners.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Design, build and maintain our social media presence.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point.Instrument conversion points and optimize user funnels.Collaborate with agencies and other vendor partners.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.). Candidate must have strong analytical, organizational and multi-tasking skills. Lead SEO/SEM and digital campaign efforts. Requirements:Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline.6+ years’ experience in marketing, database marketing or campaign management.A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages.Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands.Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc. Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map.Experience with partnering with a creative agency for content and creative develop and strategy.Able to relate results, insights and recommendations in a meaningful way to business partners.Ability to mobilize, lead and influence a diverse team of internal and external stakeholders.Proven working experience in digital marketing.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.Highly creative with experience in identifying target audiences and devising digital.Campaigns that engage, inform and motivate.Experience in optimizing landing pages and user funnels.Experience with A/B and multivariate experiments.Solid knowledge of website analytics tools.Experience in setting up and optimizing Google AdWords campaigns.