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Role: Digital Marketing SpecialistLocation & type: Remote, Full-TimeIndustry: Marketing & Advertising Sector: SaaS & Tech (B2B/B2C)Experience Level: 2–3 years in performance marketing (preferably in B2B SaaS or Tech)Why Join Pangolin Marketing?Imagine a role where you’re not just another developer in a vast product assembly line—you're among the founding members of a pioneering team, shaping the future of how businesses adopt AI for marketing and sales. At Pangolin Marketing, we’re a "Tech for Good" B2B SaaS agency on a mission to solve some of the most challenging, real-world marketing problems across diverse industries. Here, you won’t be siloed into a narrow product feature; instead, you’ll tackle a wide array of complex, industry-spanning challenges. You’ll get to:Be a Founding Builder: Influence product roadmaps and architectural decisions from day one.Grow Beyond Boundaries: Continuously learn and experiment with new technologies, frameworks, and best practices.Own Your Impact: See the direct result of your solutions in real-world client environments, driving tangible business outcomes.Work Across Industries: Gain exposure to various clients and industries, from early-stage startups to global enterprises—no two projects are the same.Push AI Innovation: Shape AI-powered experiences that unlock new marketing capabilities, helping businesses truly harness the promise of emerging technologies.In short, you won’t be just another developer at a product-focused SaaS firm; you’ll be a key innovator in a service environment that values flexibility, creativity, and personal growth.What You’ll DoStrategy & PlanningDevelop and execute performance marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and programmatic DSPs.Define campaign goals and KPIs aligned with client objectives (Cost per Lead (CPL), Customer Acquisition Cost (CAC), pipeline contribution, or trial-to-paid conversion).Execution & OptimizationLaunch and optimize campaigns to achieve maximum ROI.Implement A/B tests for ad creatives, landing pages, and funnel touchpoints to boost conversions.Continuously refine targeting, bidding strategies, and budget allocations based on real-time data.Conversion Rate Optimization (CRO) & Landing Page Optimization (LPO)Create, test, and iterate landing pages using proven CRO and LPO methodologies.Collaborate with design and development teams to improve user experience, reducing drop-offs and increasing sign-ups or demo requests.Analytics & AttributionSet up and maintain tracking in Google Analytics (GA4), CRM tools, and marketing automation platforms.Conduct rigorous attribution analyses (multi-touch, last-click, etc.) to identify the most effective channels and campaigns.Provide weekly/monthly reports with clear insights on funnel performance, highlighting wins, areas for improvement, and next steps.Key KPIs & Success MetricsLower CPL/CAC: Demonstrated reduction in cost per lead or cost per acquisition within agreed timeframes.Increased Conversion Rate: Improvement in landing page and funnel conversion metrics (e.g., free trial to paid conversion).ROAS/ROI Targets: Achievement of return on ad spend or ROI benchmarks set at project outset.Pipeline Contribution: Direct revenue or pipeline attributed to performance marketing initiatives.What We’re Looking ForCase studies of experience running and optimizing ads on Google, Meta, LinkedIn, and programmatic platforms. You should be comfortable setting up conversion tracking, performing funnel and attribution analyses, and generating actionable insights.Proficiency with tools like GA4, Google Tag Manager, Mamagato, and Zoho CRM.Hands-on experience with basic A/B testing platforms (e.g., Google Optimize) and data visualization/reporting tools (e.g., Google Data Studio) is highly desirable.Communication skills to work seamlessly with designers, copywriters, developers, and client teams. Ability to present clear, concise campaign updates and justify strategic decisions with data.What You Get:Remote-First Culture: Work from anywhere and enjoy flexibility in how you structure your day.Founding Team Influence: Your voice matters. You’ll influence technology choices, strategic directions, and product roadmaps.Variety & Challenge: Immerse yourself in different industries and problem spaces, keeping your work fresh and exciting.Personal & Professional Growth: Ongoing opportunities for upskilling, mentorship, and tackling cutting-edge initiatives.Mission-Driven Work: We’re not here to churn out features in a vacuum. Your solutions will help businesses leverage AI for good—enhancing productivity, efficiency, and human potential.Ready to Build the Future With Us?Send us:Your resume.A brief overview of a successful performance marketing campaign you’ve led (include metrics!), at ahana@Join us at Pangolin Marketing and become part of a team that dares to push boundaries—crafting the future of AI and marketing, one solution at a time.