Job Title: Performance Marketing Associate - Premium Fashion BrandLocation: MumbaiAbout Saphed:Saphed is a premium D2C fashion brand specializing in high-quality linen and linen blends. As we continue to scale, we’re looking for a Performance Marketing Associate to optimize and grow our paid media efforts across Facebook, Google, and other digital platforms.Job Description:The Performance Marketing Manager will be responsible for managing and scaling our paid media campaigns with a strong focus on sales growth, return on ad spend (ROAS), and overall efficiency of marketing budgets. The ideal candidate has at least 3 years of experience in scaling D2C brands through Facebook and Google Ads, with hands-on expertise in performance optimization, audience segmentation, and budget allocation.Key Responsibilities:Campaign Strategy & Execution: Plan, execute, and optimize performance marketing campaigns across Facebook, Google, and other relevant platforms.Budget Management & Scaling: Manage and scale significant ad spends efficiently while maximizing ROAS and customer acquisition.Data-Driven Optimization: Continuously analyze performance metrics (CTR, CPC, ROAS, CPA, conversion rates) to optimize campaigns and improve key KPIs.Creative & Ad Testing: Work closely with the creative team to test different ad variations, messaging, and formats to identify what performs best.Audience Targeting & Segmentation: Develop precise audience segmentation strategies, leveraging first-party data and lookalike audiences to drive conversions.Landing Page & Funnel Optimization: Collaborate with the website and product teams to ensure landing pages and user journeys are optimized for conversion.Competitive Analysis & Market Trends: Keep track of industry trends, competitor strategies, and platform algorithm updates to stay ahead of the curve.Reporting & Insights: Provide regular reports and insights on campaign performance, spend efficiency, and key learning for continuous growth.Qualifications & Skills:Experience: Minimum 3 years of hands-on experience in performance marketing, specifically for D2C brands.Expertise in Paid Ads: Deep understanding of Facebook Ads Manager, Google Ads (Search, Shopping, Display, YouTube), and retargeting strategies.Analytical Skills: Strong ability to interpret data, analyze performance metrics, and make data-driven decisions to improve ad efficiency.Scaling & Growth Mindset: Proven track record of scaling ad budgets while maintaining or improving ROAS.A/B Testing Knowledge: Experience in running structured A/B tests for creatives, audiences, and bid strategies.Tech & Tools: Familiarity with Google Analytics, Shopify, attribution models, and marketing automation tools.Why Join Saphed?Opportunity to work with a fast-growing D2C brand and play a key role in scaling its digital revenue.Ownership of significant ad budgets with the freedom to test and optimize for maximum impact.Work in a collaborative environment where data-driven marketing meets creative storytelling.Apply Now if you are a data-driven performance marketer with a strong track record in scaling D2C brands and maximizing ROAS. We’d love to have you onboard to help take Saphed to the next level!
Job Title
Performance Marketing Associate