Job Title

Job Description: Property Marketing ExecutiveRole Overview:The Property Marketing Executive will be responsible for executing marketing activations at specific properties within key micro markets. This role involves direct customer engagement, on-ground marketing efforts, and collaboration with builder representatives to drive HomeLane’s visibility and sales.Key Responsibilities:Property-Level Engagements:Conduct in-property activations, including kiosk setups and design consultations at builder offices.Participate in site visit weekends, key handover events, and property registration events.Ensure seamless execution of property-specific marketing strategies.Community & Referral Marketing:Engage with property-specific WhatsApp & Telegram groups to drive interest and conversions.Identify and onboard homeowner ambassadors to advocate for HomeLane within their communities.Execute referral programs, offering exclusive incentives to existing HomeLane customers.Micromarket & Out-of-Property Activations:Set up and manage kiosks in high-footfall areas near properties nearing possession.Support OOH advertising initiatives to maximize HomeLane's visibility in key areas.Performance & Sales Contribution:Track engagement metrics such as meetings, orders booked (M2O), and penetration within apartment complexes.Work closely with the sales team to ensure marketing efforts translate into conversions.Key Requirements:2-4 years of experience in property marketing, real estate sales.Strong understanding of residential real estate markets and homebuyer behavior.Hands-on experience in on-ground marketing and customer engagement.Strong communication and relationship-building skills.Ability to work in a fast-paced, target-driven environment.