Job Title

Job Purpose/ Summary*This role will be responsible to lead initiatives that shape our market positioning, engage customers and boost brand loyalty. Also responsible to analyze market trends, execute brand campaignsJob Description*1)Develop and implement brand strategies to position our company as a leader in the plastics industry 2) Conduct market research to identify trends and opportunities for brand growth 3) Create and manage marketing campaigns across various channels, including digital, print, and social media 4) Collaborate with internal teams to develop and execute brand initiatives, such as new product launches and promotional activities 5) Monitor and analyze brand performance metrics to measure the effectiveness of marketing efforts 6) Build and maintain strong relationships with key stakeholders, including customers, suppliers, and industry professionals 7) Stay updated on industry trends and competitor activities to identify potential threats or opportunities for the brandPrincipal Accountabilities: - Branding +ATL + Trade Marketing+ Digital Marketing+ Media Planning + Corporate Communication+ InsightingKey Interactions: -Cross-Functional CollaborationExperience: -8 - 10 Years