Job Title

Role: Paid Social SpecialistYears of Experience: 2 to 6 yearsJob Location: Bangalore (Indiranagar)Work Type: HybridShift Timing : 5:00 PM to 2:00 AMNotice Period : Looking for candidate who can join us in 30 daysOverviewThe Paid Social Specialist would be responsible for managing advertising campaigns for clients in global markets, on various Paid Social platforms like, Facebook, LinkedIn, Twitter, Pinterest, and Snap to name a few. The individual will be responsible for planning, building, optimizing campaigns, and analyze performance based on client objectives. He/she may eventually also manage a team based on his/her capabilities and performance.Job DescriptionWe are looking to bring in an experienced analyst to support our social media efforts. The primary responsibility of this role will be to strengthen the capabilities of our Bangalore office as it relates to managing Paid Social Advertising and Display Advertising campaigns.Primary Duties:Manage paid social campaigns based on the agreed-upon strategic direction provided by the US team members.Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to:Facebook Ads ManagerInstagram AdsLinkedIn Advertising ProductsTwitterPinterestSnapSupport the development of best practices in ad trafficking through DoubleClick Campaign Manager (DCM) for all display and paid social campaigns.Required SkillsDesired Experience - 2+ years of experience in managing Paid Social campaignsExperience in setting up and optimizing campaigns on social media platforms like Facebook, LinkedIn, Instagram, Pinterest, Snap, and TwitterDesired SkillsExperience on Xing, Smartly, 4C, and SprinklrDSPs and programmatic platformsCreative Studio, DV360, and TTDPersonal Characteristics:Self-StarterHighly ResourcefulTechnically SavvyAbility to quickly pick up new conceptsWillingness to try something new with limited experience and/or directionAbility to communicate effectively to US and EMEA based counterparts