Job Title

Digital Marketing Executivecoto is a global emotional wellness app offering live streaming-led, real-time consultations across relationships, mental health, and holistic wellness. We provide a safe, supportive space for individuals to access both immediate guidance and long-term emotional growth.Role Description: Digital Marketing Executive (Performance Marketing & CLM)This is a full-time, in-office role based in Mumbai for a Digital Marketing Executive at coto. The role involves managing performance marketing campaigns, leading customer lifecycle marketing (CLM) strategies, overseeing communication strategies, and driving user growth through a strong focus on SEO, analytics, and digital performance. You’ll collaborate with content, design, and product teams to ensure data-driven, outcome-focused execution.Key ResponsibilitiesPlan, execute, and optimize performance marketing campaigns across platforms (Meta, Google, etc.)Lead Customer Lifecycle Marketing (CLM) strategies across push, WhatsApp, SMS, and email channelsOptimize website and landing page content based on SEO best practicesMonitor and improve organic traffic performance through on-page and off-page SEO strategiesTrack, analyze, and report on key campaign metrics using tools like Google Analytics, MoEngage, Branch, and internal dashboardsIdentify new growth opportunities using user behavior insights and retention cohort dataCollaborate cross-functionally to align marketing strategy with product and business goalsQualificationsProven experience in performance marketing and customer lifecycle marketingStrong understanding of SEO techniques, including keyword research, technical SEO, and content optimizationAnalytical mindset with experience using Google Analytics, Google Search Console, and marketing attribution toolsProficient in using platforms like Meta Ads Manager, Google Ads, MoEngage, BranchExcellent communication and coordination skillsLearning mindset – you may not know it all, but you’re excited to learn, experiment, and grow every dayMBA in Marketing, with specialization in Performance Marketing and Customer Lifecycle Management (CLM)Based in or willing to relocate to MumbaiIndustryTechnology, Information and InternetEmployment TypeFull-time