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Job Title


Google Performance Marketer – SMB SaaS Focus


Company : Lotus Interworks


Location : Tumkur, Karnataka


Created : 2025-05-02


Job Type : Full Time


Job Description

Google Performance Marketer – SMB SaaS Focus Location: Remote Type: Full-time | 7pm - 4am ISTAbout the Role If you’ve already scaled SaaS lead generation for SMBs in the U.S. through Google Ads with5X+ ROAS , this role is made for you. We’re not testing — we’re scaling. Simplia is a fast-growing AI marketing company that helps small business owners run fully autonomous digital campaigns. We're backed by industry giants and already on track to hit $25M ARR.What You’ll Do Launch, manage, and scalehigh-ROAS Google Ads (Search, Display, Performance Max)campaigns targeting SMB decision-makers (roofers, dentists, contractors, lawyers, etc.) Optimize campaigns daily based on CPL, conversion rate, quality score, and downstream ROI Build high-convertinglanding page + keyword funnelswith our creative team Use negative keywords, A/B testing, bid automation, geo-targeting, and custom audience layeringRequirements Proven success in generatingqualified SaaS leads from U.S. SMBsthrough Google Ads You’ve personally managed$50K–$500K+/monthin ad spend with strong ROAS Deep understanding of SMB buyer behavior and funnel psychology No fluff, just execution. You know the keywords that convert. Strong command over Google Ads Manager, Tag Manager, Analytics, and Looker StudioDon’t Apply If... You’ve never targeted small business owners You don’t know what “lead quality” means beyond form submissions You’ve only run ecommerce, not SaaS or servicesTo Apply: Please share your resume and the questions below to""with the Subject"Google Performance Marketer – SMB SaaS Focus - IND"Describe two Google Ads campaigns you've managed for SaaS products targeting U.S. SMBs. Please include (Industry/niche, Monthly ad spend, Your role, CPL and ROAS achieved, Key actions that led to success) What is your step-by-step process for launching a high-ROAS Google Ads campaign targeting SMB decision-makers (e.g., contractors, lawyers, dentists)? What are your go-to tactics when ROAS starts dropping for an active campaign?