Job Title

Professional Summary:Results-driven Influencer Marketing Manager with over 8 years of experience in planning and executing end-to-end influencer campaigns, with a strong focus on YouTube & Instagram. Proven expertise in managing high-performing teams and building strong creator relationships. Adept at strategizing platform-specific influencer campaigns, negotiating with content creators, and ensuring seamless campaign execution aligned with brand objectives. Skilled in leading a team of members, handling client communications, and delivering data-driven results.Core Competencies:YouTube Influencer CampaignsCreator Outreach & NegotiationTeam Management & MentorshipClient Coordination & Campaign BriefingPerformance Tracking & ReportingInfluencer PlatformsHindi & English Communication (Fluent)Key Responsibilities in Previous Role(s):Led end-to-end influencer campaigns for top-tier brands across entertainment, lifestyle, and tech verticals.Managed a team of influencer marketing executives, ensuring campaign tasks were delegated, monitored, and executed efficiently.Directly handled creator communication, including outreach, briefing, negotiation, and feedback – ensuring creators aligned with brand expectations.Acted as a key liaison between clients and internal teams to translate marketing objectives into scalable influencer strategies.Conducted platform-specific research to identify trending creators and niche channels for targeted outreach.Delivered regular performance updates, post-campaign reports, and optimization plans based on YouTube analytics and creator performance.Ensured timely delivery of assets, legal compliances, and smooth execution across all phases of a campaign.Required Skills & QualificationsFluency in Hindi (mandatory) and English — excellent verbal and written communication.8+ years of experience in influencer marketing, with at least 3+ years in a leadership or managerial role.Proven success in handling influencer campaigns across multiple platforms and sectors.Strong network and knowledge of influencer ecosystems across niches (fashion, lifestyle, tech, entertainment, etc.).Excellent leadership, project management, and client-facing skills.Proficiency in tools like Google Workspace, Excel, and influencer platforms.