Job Title: Digital Marketing Manager – E-Commerce Location: Chennai, Tamil NaduAbout the Role: We’re looking for a results-driven Digital Marketing Manager to lead our e-commerce performance marketing efforts. You’ll be responsible for crafting and executing high-conversion strategies across digital channels to drive traffic, boost sales, and elevate our brand presence. This role is ideal for someone who thrives in a fast-paced D2C environment, blends analytical thinking with creative execution, and is passionate about scaling meaningful brands.Key Responsibilities: ● Plan, manage, and optimize paid marketing campaigns across Meta, Google, and other platforms to maximize ROI.● Manage marketing budgets effectively, ensuring maximum return on ad spend (ROAS) and controlled CAC.● Re-target using omni-channel automation flows across Paid Ads, Email, WhatsApp, and SMS — covering abandoned carts, retention, promotions, and new product drops.● Collaborate with creative teams to deliver scroll-stopping ad creatives and conversion-optimized landing pages. ● Analyze campaign performance using tools like GA4, Meta Business Manager, and dashboards to drive iterative improvements.● Be highly proficient in interpreting and optimizing key performance metrics such as CTR, CVR, LTV, CAC, and ROAS. ● Strong ability to strategize and run vernacular language ad campaigns to effectively target regional audiences. ● Oversee the performance and content strategy for our Shopify storefront — ensure it’s optimized for user experience and conversions.● Expert knowledge in AI-driven marketing tools for automation, personalization, and performance optimization.● Coordinate with sales, content, design, and customer support teams to maintain consistent brand messaging across all touchpoints.● Track competitor activity and industry trends to identify new growth opportunities.● Immerse in the brand’s values and voice to ensure campaigns are emotionally resonant and brand-aligned. Required Skills & Experience: ● 4+ years of experience in digital marketing for e-commerce or D2C brands. ● Proven expertise in performance marketing, paid media, and customer retention. ● Strong working knowledge of Meta Ads, Google Ads, GA4, Shopify, Brevo, PushOwl, and marketing analytics tools. ● Excellent understanding of customer journeys, funnels, A/B testing, and conversion optimization. ● Ability to work independently, manage multiple campaigns, and lead cross-functional collaboration.● Strong communication and presentation skills — both creative and analytical.Location: Chennai (On-site)Note: Please share your portfolio and resume at hr@While we review all applications, only shortlisted candidates will be contacted within 7 working days. Your interest in SILAII is appreciated, and we encourage you to stay connected for future opportunities.
Job Title
Digital Marketing Manager – E-Commerce