Job Title

Location: BangaloreExperience: 4-6 yearsReports to: Head of MarketingAbout the Role:We’re hiring a Product Marketing Manager to lead marketing efforts for our broader investmentofferings including Equity, SIPs, IPOs, and other trading products. You will craft strategies thatdrive user engagement and revenue, while positioning our brand as a trusted and innovativeinvestment platform.Key Responsibilities:● Drive go-to-market strategies for equity trading, IPOs, SIPs, and new investmentproducts.● Develop segmented campaigns for different investor personas (retail, HNIs, traders).● Work with product, analytics, growth and customer support teams to refine offeringsand communication.● Plan launch campaigns for upcoming IPOs or investment features.● Use content, social media, influencers, and performance marketing to build awarenessand drive action.● Create product education materials including videos, guides, and in-app tutorials.● Track and report performance metrics to stakeholders, using data to refine strategy.Requirements:● 4-6 years in product marketing or investment product roles within broking or fintech.● Knowledge of Indian equity markets, IPO processes, and SIP investing.● Demonstrated success in managing multi-channel marketingcampaigns.Differentiating offerings in a competitive market.● Ability to simplify complex products into compelling narratives.● Strong collaboration and analytical skills.● Ability to juggle multiple campaigns, product launches, and stakeholder inputseffectively.